Wayfair Affiliate Program: Strategies To Triple Affiliate Sales

Wayfair affiliate program

By 2022, affiliate marketing spending is expected to reach $8.2 billion in the US alone. If you’re looking to get into affiliate marketing, the Wayfair affiliate program is a great place to start. 

They offer up to a 7% commission for every referral. Wayfair is one of the awesome affiliate marketing programs to work with.

Wayfair is an e-commerce marketplace. They sell furniture and home goods. It does not manufacture any of the products it sells, instead of using a drop-ship model. 

About The Company

Wayfair was founded in 2002 by Niraj Shah and Steve Conine. They offer over 22 million products for them over 31million active customers across the five branded websites they operate and sell through.

Wayfair users must create an account to shop on Wayfair. Once an account is created, customers receive free shipping on all orders over $35 and incur a $4.99 flat fee on all orders under $35.

Wayfair makes all of its money through the more than 22 million products they sell across the five branded sites that they own. 

They have other sites apart from wayfair.com. These sites include Joss & Main, allmodern.com, birchlane.com, and perigold.com.

Through these five sites, Wayfair does not take a commission fee from the buyers on the products sold. They make money by operating as a drop shipper.

When customers place an order, Wayfair purchases the item from one of its 11,000 suppliers, which then ships to the customer, though this happens in different ways.

Apart from dropshipping, their other revenue models are B2B2C (partnerships) business model and Mergers & acquisitions (M&A) business model.

They operate on the wholesale cost model, meaning they pay their partners the wholesale cost of their items, and they set the retail price. 

In other words, Wayfair buys it cheap from suppliers, then sells it for more on their marketplace.

How Do I Become a Wayfair Affiliate?

The Wayfair.com Affiliate Program is hosted by CJ Affiliate. So if you want to become their affiliate, you have to sign up with CJ as a publisher.

To join the program, head over to the CJ Website. Fill in the application form and submit it for them to review.

Then you will be able to promote their other companies like Joss and Maine affiliate program, Birch Lane, and all modern.

Wayfair’s warehouses are located in the US, Canada, UK, Ireland, and Germany. 

They do not offer international shipping, so if you want to become an affiliate, your audience needs to be located in those countries.

In the case of US citizens, nexus tax laws prevent partners from several states from joining the affiliate program. These states include:

  • Kansas
  • Louisiana
  • Minnesota
  • Nevada
  • Tennessee
  • South Carolina
  • South Dakota
  • Vermont
  • West Virginia
  • Wyoming
  • Missouri
  • Mississippi
  • Montana
  • North Dakota
  • Alaska
  • Arkansas, Delaware
  • Hawaii
  • Idaho
  • Indiana
  • Nebraska
  • New Hampshire
  • Oklahoma
  • Oregon
  • New Mexico

How Wayfair Affiliate Program Works

Wayfair values their partners and are invested in their success. They welcome new partners to join them in transforming the way people shop for a home.

They offer an affiliate program on Commissions Junction where entrepreneurs can refer buyers to the platform. It’s free to sign up. 

After a publisher applies and gets approved, they receive a referral link. The publisher goes and shares that link with their audiences. 

They share the link on their website, social media platforms, podcast, or website.

When someone buys a product through the link, the affiliate gets paid a commission of about 7% of the product’s price.

What Are The Wayfair Product Categories?

Wayfair offers millions of different products. If you need an item for your garden, you will likely find it at Wayfair. Wayfair caters to a variety of niche segments.

Every product your referred customer buys from Wayfair buys you will get a commission. Here are the product categories that Wayfair deals in:

  • Bathroom
  • Lighting
  • Rugs
  • Outdoor
  • Pillows and Décor
  • Appliances
  • Kitchen and Dining
  • Bedroom
  • Living (furniture)
  • Storage
  • Pet Stuff
  • Renovation

Wayfair Affiliate Program Commission Rate

Wayfair affiliate commission is 7% commission per sale. However, if a person who has a Wayfair Pro account uses your link to make an order, you don’t get the commission. 

Just like any affiliate program, there are limitations to consider when promoting their products.

Wayfair offers awesome commission rates to its affiliates, giving them a chance to earn up to 5% to 7% commission for each referred purchase. 

Currently, the program only enables affiliates to promote the Canadian and U.S stores. 


  • Types of products: Household Goods
  • Where to join: Wayfair Program at CJ
  • Commission structure: 7%
  • Cookie length:  7 Days
  • Payment Methods:  PAYPAL, ACH, Payoneer.

Wayfair Affiliate Program Rules

To avoid committing violations, here are some things to avoid:

  • Avoid controversial sites –  sex, drugs, politics
  • No bidding on Wayfair’s trademarked terms
  • Don’t place direct Wayfair affiliate links from ad to product listings from ads – link to your website then to the product listings
  • Avoid coupons, cashback, vouchers or promotional codes
  • Don’t promote a list of discounted products. Don’t promote products on Pinterest. Though you are allowed to promote on other social media accounts like Facebook, Twitter, Instagram, Snapchat, Reddit, Digg, and StumbleUpon
  • No comparison price sites

To be approved, you need the following:

  • Have a website and URL
  • State all the sites you will promote Wayfair from.
  • Have good content and decent traffic.
  • Supply a comprehensive description of your marketing plans, website, and audience.
  • Site focus on Wayfair-related content – furniture, home décor, and home furnishing

Affiliate Tools And Support

CJ Affiliate offers great reporting, payments, and marketing materials. CJ also provides deep linking so you can link to any Wayfair page and get a commission.

They pair innovative tools and solutions with strategic guidance from some of the brightest minds in the business to help publishers grow.

  • Solutions built for success

Innovative, easy to use tools to help you understand and reach your audience and provide a streamlined customer experience

  • Ad and content monetization

Monetize your website by selecting links in-platform, use their Deep Link Generator tool to create tracking links directly from a brand site.

  • Committed to their publishers

The largest and most established global Publisher Development division with the highest tenure in the industry

  • Specialized strategies

Focused and strategic recommendations based on region, distribution model, vertical, and business size.

  • Reliable payments

You will be able to access your details for all earned commissions and historical payouts. They offer dozens of payout currencies and two monthly payouts. 

Their partnership with Payoneer allows them to pay you in your local currency through your local bank account.

Pros And Cons Of The Program

The Wayfair Associate Program is awesome. Like all other programs, the Wayfair affiliate program has its pros and cons.

Here are the pros and cons to becoming a Wayfair affiliate:


  • A wide variety of products on everything at home. 
  • People searching for home décor and furniture are likely to search on a specialized retailer such as Wayfair.
  • Dedicated in-house management for affiliates
  • Good conversion rate
  • Automatic enrollment to Wayfair sister companies


  • Approval is difficult 

Strategies To Get More Affiliate Sales

  • Use tables

Using tables is usually an easy way to get more clicks to your affiliate links. 

  • Use call to action buttons

Using call to action buttons can help your readers see the action item clearly, and thus you will start getting more CTR resulting in conversions.

  • Create Keywords based on affiliate keywords

In your keyword research, focus on informational, transactional, and commercial keywords. 

Look for these keywords:

  • Best
  • Compare
  • Improve
  • Offer
  • Cheap
  • Alternatives
  • Discount
  • Promote a maximum of 2 products 

It’s important to promote only two products. This is important because you have a small audience and also to avoid confusing your audience.

  • Write Product Reviews

Reviews are great. Research shows that 93% of customers read reviews online before purchasing a product. 

Here are some suggestions to get you started:

  • What problem(s) did the product or service solve?
  • Is it worth the price?
  • What are your favorite features?
  • How can the product or service be improved?


The Wayfair affiliates program is for websites like blogs or buying guides to promote Wayfair through affiliate links and earn commission on items that are bought.

This affiliate program operates through the commission Junction, pays its partners 5% – 7% commissions for all products sold through its site using affiliate links.

Wayfair provides the 7% commission with a 7-day cookie, converting at almost 2% with an average commission of $23.45. It currently allows you to promote the U.S. store.

Products you can promote 

  • Various furniture essential for room decors
  • Kinds of Stuff related to bed and bath
  • Other decor supplies and pillows
  • Rugs for the floors
  • Lighting types of equipment
  • Renovation stuff
  • Kitchen utilities
  • Outdoor supplies
  • Goods necessary for

How to increase affiliate sales

You increase your affiliate sales by taking the following steps:

  • Using keywords based affiliate program products
  • Make use of call to action buttons
  • Employ tables
  • Promote a few products and increase the number as your traffic improves.
  • Write reviews of the products you are promoting

Some of Wayfair’s competitors include Overstock, IKEA, Amazon, and other marketplaces that sell furniture and home goods.

Beatious Kahale

Hi there! I share blogging tips, tutorials on how to make money online and software reviews on my website to help beginners.

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