Walmart vs Amazon affiliate program: Which one is better?
It’s not easy to determine the one that is simple as each has its strengths and weaknesses.
In this article, we will try to show the key differences between Walmart vs the Amazon affiliate program.
Let’s dive in now!
- Brief Overview Of The Companies
- What Is The Walmart Affiliate Program And How To Get started
- What Is Amazon Affiliate Program And How To Get started
- Walmart Affiliate Program Commission Rates
- Amazon Affiliate Commission Rates
- Walmart Affiliate Program Cookie Duration
- Amazon Affiliate Program Cookie Duration
- Walmart Vs Amazon Affiliate Program Which Is Better?
- Walmart Vs Amazon Affiliate Program Benefits: Walmart
- Walmart Vs Amazon Affiliate Program Benefits: Amazon
- Walmart Vs Amazon Affiliate Program: Walmart
- Walmart Vs Amazon Affiliate program: Program Amazon
- How Walmart Compares To Amazon's Affiliate Program
Brief Overview Of The Companies
Walmart is a multinational retail corporation that operates a chain of discount department stores and grocery stores.
The company was founded by Sam Walton in 1962 and incorporated in 1969.
Walmart is the world’s largest company by revenue, according to the Fortune Global 500 list in 2018.
The company operates in Argentina, Brazil, Canada, Chile, China, Costa Rica, El Salvador, Guatemala, Honduras, India, Japan, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, South Korea, the United Kingdom, and the United States.
Walmart’s affiliate program allows website owners and bloggers to earn commissions on sales made through qualified clicks on walmart.com.
Commission rates vary based on the product category and the volume of sales generated.
The story begins on July 5, 1994, when founder Jeff Bezos registered the domain name amazon.com.
He had always been interested in the potential for the Internet to revolutionize retailing, and he had decided to start an online bookstore.
Bezos began developing the business plan for the company in 1993, and he persuaded his parents to invest $250,000 in the venture.
He also persuaded a number of his friends to invest in the company, including his future wife MacKenzie.
The company’s first office was in Seattle, Washington, and it opened for business on July 5, 1994.
The original mission was to be “the world’s most customer-centric company, where customers can find and discover anything they might want to buy online.”
Their first product was a book, and its first order was from former Microsoft CEO Bill Gates.
The company grew quickly, and by 1998 it had become the largest online bookstore in the world.
In 1999, Amazon.com announced that it was going to expand into other product categories, including music, movies, and electronics.
The company also announced that it was going to start selling its own line of electronics.
Amazon Associates is an affiliate marketing program run by Amazon.com.
It is one of the first online affiliate marketing programs and was launched in 1996.
They have a wide range of products, from books to electronics to home improvement items.
The Amazon Associates program works by giving website owners a small commission on products sold to their visitors.
When a visitor clicks on an Amazon Associates link on a website and buys a product, the website owner gets a commission on the sale.
It is one of the largest and most popular affiliate marketing programs in the world.
The affiliate program is a way for website owners and bloggers to earn money by advertising Amazon products on their websites.
When a visitor clicks on a product advertising on your website and then makes a purchase on Amazon, you earn a commission on that sale.
The affiliate program is free to join and easy to use.
You can create product advertisements using text links or product images, and you can track your results using Amazon’s reporting tools.
What Is The Walmart Affiliate Program And How To Get started
Walmart affiliate program is a program that allows people to promote Walmart products and services on their website and earn a commission on sales generated through their website.
To get started, you will need to create an account with Walmart and then create a website that promotes Walmart products and services.
Once your website is created, you will need to add links to the Walmart products and services on your website.
When someone clicks on one of your links and makes a purchase, you will earn a commission on the sale.
What Is Amazon Affiliate Program And How To Get started
The Amazon Associates program is a way for you to earn money by linking to Amazon.com products from your own website.
When someone clicks on one of your links and makes a purchase on their platform, you earn a commission on that sale.
To join the Amazon affiliate program, visit their website and click on the Join Now button.
Complete the application form and submit it. Once your application is approved, you can start creating advertisements and earning commissions.
Walmart Affiliate Program Commission Rates
Commission rates for the Walmart affiliate program vary depending on the product category.
Commission rates for physical products range from 2% to 8%, while commission rates for digital products range from 6% to 10%.
Amazon Affiliate Commission Rates
They pay a commission on products sold through their affiliate links. Commissions are tiered and vary based on the product category.
Commission rates for physical products are:
- 4% on baby products
- 8% on books
- 4% on digital downloads
- 10% on home and garden products
- 6% on apparel and accessories
- 10% on health and beauty products
- 8% on toys and games
- 3% on all other physical products
Walmart Affiliate Program Cookie Duration
The company offers a cookie duration is 3 days.
Amazon Affiliate Program Cookie Duration
The cookie duration for the program is 24 hours.
Their standard affiliate cookie duration is 24 hours.
Walmart Vs Amazon Affiliate Program Which Is Better?
There is no definitive answer to this question as both Walmart and Amazon affiliate programs have their own benefits and drawbacks.
Walmart’s program is best for those who are looking for a high commission rate – affiliates can earn up to 10% commission on sales.
However, the program is only open to those who have a website that is based in the United States.
Amazon’s program is best for those who are looking for a large selection of products to promote.
They offer a wide range of products, from electronics to books, and affiliates can earn up to 8.5% commission on sales.
Some factors that may help you decide which program is better for you to include:
- The size of the Walmart and Amazon affiliate networks. Walmart has a much larger network than Amazon, so if you are looking for a larger audience to promote your products to, Walmart may be a better choice.
- The type of products that you are promoting. Walmart focuses mainly on physical products, while Amazon has a wider range of products that includes digital products and services.
- The commission rates. Amazon offers higher commission rates than Walmart, so if you are looking to make more money from your affiliate marketing efforts, Amazon may be a better choice.
Walmart Vs Amazon Affiliate Program Benefits: Walmart
Some of these benefits include:
- Access to Walmart’s high-traffic website
- Generous commission rates
- Dedicated affiliate support
- Regular promotional updates
- A wide range of creative assets
- Access to exclusive coupon codes
By joining Walmart’s affiliate program, you will have access to one of the largest and most highly trafficked websites in the world.
You will also enjoy generous commission rates on all sales that you generate.
Plus, you will have access to a wide range of creative assets that you can use to promote Walmart’s products.
You will also receive regular promotional updates, so you can stay up-to-date on the latest Walmart deals and discounts.
Plus, you will have access to exclusive coupon codes that you can use to save even more on your purchases.
Walmart Vs Amazon Affiliate Program Benefits: Amazon
Some of the benefits include:
1. Increased traffic to your website. When you become an affiliate, you are given a special link to Amazon that you can use to direct your website’s visitors to Amazon.
When they make a purchase, you earn a commission. This can result in increased traffic to your website as people are more likely to visit Amazon after being referred by you.
2. Commission payments. They pay their affiliates a commission for every sale that they refer.
This commission can be anywhere from 1% to 10% depending on the product that is sold. This can be a lucrative way to make money online.
3. Commission payments are instant. As soon as a sale is made, Amazon sends you an email notification and pays you immediately. This means you don’t have to wait long to receive your commission payments.
4. Variety of products. They have a wide variety of products that you can promote on your website.
This means that you can find products that are relevant to your audience and that they are likely to be interested in.
5. Robust program. Their affiliate program is one of the most robust in the industry.
Walmart Vs Amazon Affiliate Program: Walmart
In order to join Walmart’s affiliate program, you must have a website that meets the following criteria:
The website must be live and operational.
Your website must be hosted on a domain that you own or have permission to use.
The website must not contain any content that is unlawful, harmful, threatening, abusive, harassing, tortious, defamatory, vulgar, obscene, libelous, invasive of another’s privacy, hateful, or racially, ethnically, or otherwise objectionable.
Your website must not infringe any copyright, trademark, or other intellectual property rights.
The website must not violate any law or regulation.
Your website must not contain any material that solicits or promotes illegal activity.
The website must not contain any spyware, adware, or other malware.
Your website must not contain any unsolicited or unauthorized advertising, promotional materials, or any other form of solicitation.
The website must not contain any links to other websites that contain content that violates the aforementioned criteria.
The website must be in English.
If your website meets the aforementioned criteria, you may apply to join the Walmart affiliate program.
Walmart Vs Amazon Affiliate program: Program Amazon
In order to join the Amazon Associates program, you must have a website that is up and running.
The website must be in English and it must be hosted in a country where it operates its associate’s program.
In addition, your website must comply with Amazon’s Associate’s Program Operating Agreement.
This agreement outlines the rules and regulations that you must follow in order to participate in the Associate’s program.
If your website does not comply with the Associate’s Program agreement, Amazon may terminate your account.
How Walmart Compares To Amazon’s Affiliate Program
Walmart vs Amazon affiliate program controversy. The Walmart affiliate program is much less lucrative than Amazon’s affiliate program. Amazon pays a commission of 6% on most sales, while Walmart pays a commission of 3%.
Amazon also offers a higher commission for sales of digital products, such as e-books and apps, of which commission is 10%.
There are a few key ways that Walmart’s affiliate program differs from Amazon’s.
For one, Walmart’s program is open to any website, while Amazon’s is limited to websites that are members of the Amazon Associates program.
Walmart also offers a flat commission rate of 4%, while Amazon’s commission rates vary depending on the product category.
Finally, Walmart’s program offers a variety of promotional tools and resources, while Amazon’s program is more limited in this regard.
Walmart vs Amazon affiliate program. There are opportunities to generate a sizable income from both affiliate programs.
They share the same commission structures and sell almost similar products.
If you have a blog or website about makeup, chances are you will generate more revenue promoting luxury beauty products on Amazon than business or personal checks on Walmart.
Do your research, drive traffic to your sites and ensure you are promoting the products relevant to your audience.
With a clear, well-designed advert on your site, you should start seeing revenue streaming in.