Ulta Affiliate Program Review

Ulta affiliate program

Join the Ulta affiliate program today by completing their online registration form.

Ulta Beauty is one of the most popular vendors of women’s beauty products. The affiliate program offers a commission between 1% and 2% percent. They have a 30-day tracking cookie. 

In this article, we will discuss:

  • where to find the affiliate program,
  • how to join, 
  • products you can support
  • Pros and cons 
  • Help you will get to succeed in the program
  • How you can promote the program

Are you ready now?

Let’s get started now.

Ulta Company: Overview

ULTA is the biggest retail in the beauty and makeup industry with thousands of physical locations, product catalogs, and a strong, social presence with loyal followers and customers. 

Ulta has about 800 stores in the US, extending across 48 states. The site boasts some 20,000 products across 500 well-established beauty brands across all price points.

With over 1200 locations across 50 states, they’re the largest beauty retailer in the US, selling makeup, fragrance, skincare, and hair care products, as well as providing salon, and skin.

Ulta Beauty is where you’ll find all things beauty, all in one place. They have more than 500 established and emerging beauty brands.

They have 20,000 products available for customers across all price points in every category. 

They also sell products such as Cosmetics, bareMinerals, Pattern, Too Faced, Smashbox, Tarte, Essie, CHI, and others.

How To Join The Ulta Affiliate Program

The Ulta affiliate program is managed by Impact Radius. It is very inclusive and almost all sites are approved.

Credentials: Fill in an online form with your contact information, company details, payment preference.

Phone verification: Expect a phone call from an IR rep soon after you file your application. 

They’re calling to verify your information and just learn a bit about yourself and your plans for working with their network.

Sign up here https://member.impactradius.com/signup/create-mediapartner-flow.ihtml

There is a very simple application that needs basic information about you and your website.

Ulta Products You Can Promote

Some of the Ulta products include:

  • Makeup
  • Nail care
  • Skin care
  • Hair Care
  • Bath and Body
  • Fragrances
  • Mens

Ulta provides a list of suggested bidding keywords:

  • Cosmetics
  • Fragrance
  • Smashbox Cosmetics
  • bareMinerals.
  • Makeup
  • Skin Care
  • Bath and Body
  • Hairy Care

The proper use of keywords is a critical factor in getting noticed in a world where websites are a dime a dozen. That said, let’s take a look at the benefits and any downsides of becoming an Ulta Beauty affiliate.

Profitable Products To Promote

The first thing to look at is what products are selling best at Ulta. According to a recent customer survey, the top 10 Ulta products are:

  • Dyson Supersonic Hair Dryer, $400
  • Beachwaver S1-Dual Voltage, $129
  • Synchronized Recovery Complex II, $98
  • Eyeshadow Palette, $54
  • Living Proof Perfect Hair Day Dry Shampoo, $23
  • Double Duty Beauty Shape Tape Contour Concealer, $27
  • Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara, $25
  • Sexy Hair Big Sexy Hair Spray & Play Volumizing Hairspray, $19
  • Mario Badescu Facial Spray with Aloe, Herbs, and Rosewater, $7

Ulta Affiliate Commission Rate

The whole shopping experience happens on the Ulta website. The publishers place links, promotional banners, and available products on the website to begin earning commissions. 

You will earn up to 2% commission.

  • 30-day cookie period
  • Everyday free shipping offers
  • Exclusive free gifts with qualifying purchases
  • Buy one, get one free promotions
  • Online coupon codes
  • Affiliate special offers

Ulta Beauty is the largest US beauty retailer stretching across the US with over 800 locations. They deal in cosmetics, fragrance, skincare products, hair care products, and salon services.

Promotional Benefits

  • Buy one, get one free promotions
  • Get everyday free shipping offers
  • Exclusive free gifts with qualifying purchases
  • Use online coupon codes
  • Affiliate special offers

To join, complete their online registration form. They’ll contact you once they have reviewed and approved your site.

The ULTA Program Pros & Cons

What are the positives of joining the ULTA Beauty program? What are the negatives?


  • Work with a  leader in the makeup industry
  • Coupons and frequent promotions to increase affiliate sales


  • Low commission rate

These bidding keywords include:

  • Hair Care
  • Fragrance
  • Cosmetics
  • Makeup
  • Bath and Body
  • Skin Care
  • Smashbox Cosmetics
  • bareMinerals

Affiliate Tools And Support

Impact Radius provides banners and ads available for their partner companies. Ulta also offers a number of additional tools and promotions to affiliates: 

  • Access to free shipping offers
  • Free gifts with qualifying purchases
  • Promotions like buy one, get one free
  • Coupons
  • Special offers for affiliates

How Can Ulta Affiliates Promote The Products?

You can promote the Ulta beauty products using the following methods:

Write blog posts about the Ulta beauty products and place links and affiliate banners.

  • Use YouTube

Create videos about Ulta beauty products. Leave your affiliate link in the description.

You might have hundreds and thousands of subscribers on your list. 

  • Employ social media

You can promote Ulta beauty products on your social profile. You can reach tens to millions of users easily. 

Why You Should Work With Utila

  • The Ulta affiliate program is profitable
  • Registration is free
  • The commissions given out to affiliates are fair, up to 15%
  • Free shipping offers daily
  • Exclusive gifts with qualifying sales
  • Online coupon codes

So there is a high chance for you to make a lot of money as an affiliate marketer for Ulta. 


Partnering with the ULTA affiliate program gives you access to one of the leaders in the beauty and makeup niche. 

Its massive product catalog, physical location (with services), and passionate community create an incredible opportunity to earn with brands and products your followers know and love.

Affiliates would need to drive a lot of traffic and referrals through the site since many products are inexpensive. 

With that said, ULTA is a market leader (perhaps the biggest) so it makes sense why you’d include their offers and promotions on your site.

Summary of the program

Types of products: Variety of beauty products

Where to join: Ulta Affiliate Program at Impact Radius

Commission structure: 2% of sales amount

Cookie length:  30 days

Payment Methods: Paypal

Join the affiliate program now and start earning commission from your blog.

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