How To Edit a Blog Post To Optimize It For More Organic Traffic

How to edit a blog post

One of the most important parts of writing a blog post is editing it. Learn how to edit a blog post the right way.

Editing isn’t just about fixing spelling mistakes. It’s also about shaping your post so it’s easy for readers to engage with and digest.

In this post, I’ll explain how to create a simple checklist to help you edit – just like we do here at Visionary blogger.

How To Write A New Post

To write a new blog post, take the following steps: 

  1. Log in to your to dashboard.
  2. Click Add Post
  3. Write your blog post
  • To check how your post will look when it’s published, click Preview.
  1. Save or publish your post:
    1. To save and not publish: Click Save.
    2. To publish: Click Publish.

You can edit or delete posts and drafts at any time.

How To Edit A Blog Post

  1. Login to your dashboard
  2. Under the name of a blog, click Posts.
  3. Click the title of the post.
  4. Make your changes.
    • To check how your post will look when it’s published, click Preview.
  5. For posts that:
    • Have been published: Click Update or Revert to draft.
    • Haven’t been published: Click Publish or Save.

How To Delete A Blog Post

  1. Login to your dashboard.
  2. In the top left, click the Down arrow.
  3. Click the name of a blog.
  4. Point to the post you want to delete. When it appears, click Delete.

Tips On How To Edit A Blog Post

1. Content 

The first aspect you need to look at when editing a blog post is the quality of your content. Here you should ensure that your blog post….

  • Covers everything your readers need to know about the topic
  • Provides solutions to your readers problems
  • Is crystal clear. Language used is easy to understand
  • Has headings, bullets, numbers and images so that readers understand the points easily and faster
  • Links to others blog posts so that readers access more information on the topic
  • Has a call to action. For example, read more; sign up to my newsletter

When you edit your blog post, ensure that you write content for both readers and search engines. I mean your should solve your readers’ problems while it’s SEO friendly.

2. Readability

Readability tries to establish how easy your content is for readers to understand.

So as you edit your blog post, ensure that your ……

  • content is easy to read
  • there’s coherence in the content. It flows nicely
  • sentences are short
  • paragraphs are short
  • language is simple and easy to understand

How do you tell whether the length of your sentences and paragraphs is reasonable?

Well, make use of SEO tools such as Yoast. Yoast has a feature called Flesch Readability. 

The Flesch Readability score feature shows you how easy or difficult your content is for readers to understand.

When you have a low Flesch Readability score, it’s an indication that your sentences and paragraphs are long. 

So write short sentences and paragraphs to improve the readability score of your content. 

Pay particular attention to this critical feature. Remember both your readers and search engines prefer short sentences and short paragraphs.

This is especially true as now the majority of your readers are likely to be reading your blog post on their mobile phone

What looks like a reasonable length paragraph on a desktop computer may look like an impenetrable wall of text on your reader’s mobile phone!

Another way to check your text’s readability is by reading it out loud. As you read your text out loud you will soon see where it is grammatically wrong and it needs corrections.

This is necessary. Because when we read in silently, we have a tendency to read what we expect to be there, but when we read out loud, we read what is actually there.

It might seem strange reading your text out loud, but honestly, it will make your blog post so much better and your readers will really find it useful.

3: Spelling And Punctuation

Check your content to ensure that it’s free of spelling and punctuation errors. You can do this using spell checker software or manually.

Use an app such as Grammarly or a plugin such as Jetpack or Yoast. But don’t solely depend on software. They might not be able to spot all the spelling and punctuation errors in your content.

So make sure you also read the text thoroughly to ensure that you have checked all the spelling, punctuation, and grammar to the best of your ability.

Do you need to follow all the rules of grammar? 

It’s not necessary. 

Breaking certain grammar rules in blog post writing is ok as long as you are doing it to make your blog post easier to read and more enjoyable to your readers.

Checklist: How To Edit A Blog Post

Editing blog posts is tedious. So to make the process look simple, you need to prepare a self-editing checklist for each article.

Here’s part of the editing checklist you can use to edit your articles on your blog:

Editing For Bloggers - Editing Checklist Example

Your own checklist might look something like this:

  • Do all of my points make sense and build on the main idea of the article?
  • Are all of my facts supported and sources legitimate?
  • Have I eliminated all unnecessary words and phrases?
  • Have I added charts and tables where appropriate?
  • Does this article have a green light from the Yoast SEO plugin?
  • Have I checked what the post will look like live, searching for broken code and other errors?

Bonus: How To Edit A Blog Post 

When editing your blog posts, always ensure you do the following:

1. Clarify Your Points

You must make sure any professional jargon is either explained or replaced with words your audience will understand. If you use professional jargon frequently, create a glossary page you can link to.

At this point, you should also double-check all your research and links. One broken link can undermine your whole article, so read every source thoroughly before you use it.

This step should come first in the editing process because it typically involves the largest changes.

2. Add Charts And Tables

Although this step isn’t mandatory for every article, always look for opportunities to create charts and tables. These visual aids make the information more appealing and easier to understand. 

They’re also a great way to break up long chunks of text, which is particularly important when you’re working on longer articles.

Create charts and graphs of all kinds using our Visualizer Plugin, and a shortcode plugin can help you quickly compile the information into HTML tables.

3. Optimize For SEO

When your article is ready for reading, prepare it to be found by search engines. Do this part using Yoast SEO. This plugin makes SEO editing easy.

So simply install the plugin, choose a focus keyword for your post, and Yoast will walk you through the steps to optimize your article.

Here’s what you can expect to see from the plugin:

yoast tips

4. Preview The Post

Before you hit the “Publish” button, I urge you to take one final step: click on the “Preview” button in your admin panel.


Looking at the preview allows you to see the article in a new light, which can make other errors noticeable. 

Read More:

How to Write An Amazing About Me Page

Why Use Yoast SEO In 2021?

What Is A Call To Action? – How To Use It In 2021

22 Great Small Business Ideas to Start In Zambia


Editing is more than just checking for proper grammar, spelling, and punctuation. It’s your opportunity to extract your winning difference from your draft and shine a spotlight on it.

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