ConvertKit Vs MailChimp. Which email marketing software is the best?
At a glance, both of them offer similar features. For example, landing pages, contact tagging, and automation.
With the right email marketing platform, you will be able to convert more customers, build your brand and boost sales.
In this article, I’ll walk you through the features of Convertkit and Mailchimp, the two giant email marketing software. This will help you identify the tool your business needs.
Let’s get started now!
- What Is ConvertKit?
- What Is MailChimp?
- ConvertKit vs MailChimp: Differences Between Convertkit And MailChimp
ConvertKit And MailChimp Features
- ConvertKit vs MailChimp: User Interface
- ConvertKit vs MailChimp: Segmentation
- ConvertKit vs MailChimp: Ease Of Use
- ConvertKit vs MailChimp: Email Creation
- ConvertKit vs MailChimp: List Management
- ConvertKit vs MailChimp: A/B Testing
- ConvertKit vs MailChimp: Marketing Automation
- ConvertKit vs MailChimp: Registration Forms
- ConvertKit vs MailChimp: Landing Pages
- ConvertKit vs MailChimp: Reporting
- ConvertKit vs MailChimp: Deliverability
- ConvertKit vs MailChimp: Integrations
- ConvertKit vs MailChimp: Support
- MailChimp vs ConvertKit: Pricing Comparison
- Convertkit Sign Up Process
- How To Sign Up To Mailchimp - Process
- What Is Convertkit Used For?
- Why Use MailChimp?
- Advantages Of Using ConvertKit
- Disadvantages Of Using ConvertKit
- Advantages Of Using MailChimp
- Disadvantages Of Using MailChimp
What Is ConvertKit?
ConvertKit is an email marketing software tool for online creators. These online creators include bloggers, authors, photographers, and illustrators.
What Makes It Unique?
- Customizable sign-up forms.
- Landing pages.
- Responsive opt-in forms.
- Generation of thousands of forms.
- Allows users to use several incentives for various posts.
- The ability to adjust forms to the location placed.
- Allows users to set opt-in forms for specific posts and a particular CTA for each post.
- Provides three landing page templates, and you can edit text, patterns, colors, and textures without coding knowledge.
What Is MailChimp?
Mailchimp is an email marketing company that was founded by Ben Chestnut and Dan Kurzius in 2001.
What Makes It Unique?
- Offers business-improving analytical features and robust technology tools.
- Allows you to generate, execute, and analyze ads and email campaigns.
- Sends and tracks campaigns from anywhere.
- Offers pre-made templates.
- Creates custom reports, monitors click-through and success rates as well as tracking your emails.
- Its freemium plan lets you send up to 12,000 emails a month to up to 2,000 subscribers.
- ability to build ad campaigns and approach to marketing automation workflows.
ConvertKit vs MailChimp: Differences Between Convertkit And MailChimp
The main differences between Convertkit and MailChimp are:
- ConvertKit doesn’t count duplicate subscribers, whereas Mailchimp counts duplicate subscribers
- ConvertKit is ideal for bloggers, whereas Mailchimp is suitable for eCommerce selling
- Mailchimp allows multiple sites on one account, whereas ConvertKit requires a separate account for every site
- Mailchimp is list-centered, whereas ConvertKit is subscriber-centered.
These include Convertkit and MailChimp version features.
ConvertKit And MailChimp Features
ConvertKit vs MailChimp: User Interface
- Convertkit User Interface
ConvertKit is easy to use. However, its editing options are only limited to changing font color, sizes, and adding images. This is because it doesn’t offer a drag-and-drop editor.
- Mailchimp User Interface
MailChimp offers an interface that is easy to navigate. Here are some of the MailChimp features list:
- Add elements
- Remove elements
- Edit text
- Change images and styles, or
- Undo an action
ConvertKit vs MailChimp: Segmentation
- ConvertKit Segmentation
ConvertKit is a subscriber-centric platform. This implies that you have more control over your list and a better subscriber organization.
Convertkit segments vs tags. Does it mean it’s only segments that are used or both? Both segments and tags are used. They play an important role.
You can maintain better engagement with your list because they will feel like you know them. Thanks to the Convertkit segments feature.
As a subscriber-centric platform, you will be working from one list of subscribers, and then organizing them using tags and segments.
Subscriber segmentation is the best ingredient for effective email marketing. It’s not advisable to send your email campaigns to all of your subscribers.
A great email marketing software should allow you to segment your customers. This will enable you to deliver personalized content tailored to specific audiences.
ConvertKit allows users to add as many conditions as they like to create segments. So you can decide to include or exclude certain customers in the segments.
ConvertKit segments feature enables you to create segments by applying filters on subscriber data and tags. The available conditions to apply range from:
- Subscription date
- Purchase date
For example, you can create a segment of subscribers who purchased your email course and are from South Africa.
Apart from subscriber segmentation, ConvertKit offers a couple of ways to segment your subscribers. Another one is tagging.
Tagging contacts is simply applying a label to your subscribers. You can apply more than one tag to a contact in ConvertKit.
There are several ways you can add tags to subscribers in ConvertKit.
Tags can be added:
- while importing subscribers to your ConvertKit account.
- You can add tags to one or more subscribers using build actions.
- Use a signup form to apply one or more tags to subscribers who use the signup form to subscribe.
- Add tags to subscribers using the automation feature.
- MailChimp Segmentation
Segmentation in Mailchimp allows you to create segments of your lists based on the action performed by subscribers.
For example, if you send an email, but they didn’t open it. You can tag them and send them the email again. This is due to segmentation in Mailchimp.
ConvertKit vs MailChimp: Ease Of Use
- Convertkit Ease Of Use
When you log in to the Convertkit.com account, the Convertkit dashboard will not show all the features.
They are on different menus. However, it provides a checklist to help you get started with its email tools.
When you use each feature for the first time, it displays a demo video on the relevant page to help you understand how it works and get the most out of each option.
ConvertKit provides loads of material to help you get acquainted with the solution. It focuses on managing subscribers.
- MailChimp Ease Of Use
MailChimp seems to have a crystal clear interface, and its tools are easy to use.
However, certain tools are slightly hidden. So to set up the initial opt-in process can be challenging as the menus are a bit confusing.
ConvertKit vs MailChimp: Email Creation
- Convertkit Email Creation
ConvertKit has limited customization. You will only be able to edit:
- Font size
However, if you need more customizations, then change the code.
- MailChimp Email Creation
MailChimp offers 14 layout templates that contain pre-positioned text, photos, and headline blocks.
Furthermore, you can choose from a list of over 80 themes, super-charged templates that are well designed with the right fonts, colors, and background images.
The editor contains some dedicated blocks, making it easy for non-designers to edit the layout or quickly customize the whole appearance.
MailChimp enables you to collect feedback on your emails as you are creating them. Send a test to your friends, and they will give you feedback.
ConvertKit vs MailChimp: List Management
- Convertkit List Management
ConvertKit offers you ways to collect and organize your subscribers. If you already have an email list, simply import them into ConvertKit via a CSV file.
Once imported, you can associate subscribers to one or more tags, forms, and sequences.
Associating tags to subscribers enables you to group them in a manner that helps you to send the right email campaigns to them.
Associating sequences with new subscribers helps you put them to group them into one or more sequences and start sending emails to them immediately.
ConvertKit provides a great feature to help you migrate subscribers from other email service providers like Mailchimp, and Drip.
You can directly connect your ConvertKit account to these platforms and import your subscribers. This feature is available in all the plans.
When adding subscribers, choose the right autoresponders, forms, and tags to add to them. ConvertKit also allows you to migrate subscribers from another email marketing provider.
It tracks crucial subscription metrics, like:
- New subscribers
- Total subscribers
- Average open rate
- Average click rate
- MailChimp List Management
MailChimp enables you to create lists that keep contacts in different lists. Sadly, however, MailChimp charges for contacts that are duplicated across lists.
There are also options to create segments via contact field criteria, or groups that allow contacts to self-categorize when they sign up using your forms.
ConvertKit vs MailChimp: A/B Testing
- Convertkit A/B Testing
A/B Testing is a testing method through which email variables are compared to each other and identify the one which brings a better click or open rate.
These email variables include subject lines, sender’s name, senders email, email content. A/B testing is also referred to as split testing.
ConvertKit automatically sends each subject line to 15% of the total recipients. After a few hours, it automatically decides the winning subject line based on which has the higher open rate.
Then it automatically sends the winning variant to the remaining 70% of your recipients.
To collect more data from customers,
- Add custom fields to a form.
- Popup and slide-in forms have additional settings to decide how and when a popup should be displayed on your website.
- Show the popup after the visitor scrolls to a certain percentage on the page.
- Show the popup after the visitor stays for five seconds.
ConvertKit recommends this method because the changes you make in your forms at ConvertKit will be reflected on your website too.
However, if you have a WordPress site, you can use the forms created in ConvertKit using a plugin.
Other features supported by ConvertKit forms include:
- Enabling GDPR by adding checkboxes or privacy links in signup forms.
- Adding invisible reCAPTCHA to a signup form.
- Enabling the double opt-in feature on a form quite easily.
- MailChimp A/B Testing
Mailchimp users decide the type of test to run and determine the sample group size. It is one of the great features of MailChimp.
With MailChimp, users are allowed 3 variations on each test, and use different send times, content, subject lines, and images. It then performs the test and lets users know which option worked best.
So MailChimp makes A/B Testing possible to test which subject lines or delivery times work best with a few clicks.
ConvertKit vs MailChimp: Marketing Automation
- Convertkit Marketing Automation
Automation is triggered when some events occur. For example, someone subscribes to a list. There are three ways you can implement automation in ConvertKit:
- Via the automations feature.
- Through creating rules.
- Using the sequence feature.
How are these automatons useful? They are used to:
- Welcome new customers by sending a series of emails about how to use a certain product or service.
- Sending a reminder mail to the customers who added products to their cart without purchasing them.
In a nutshell, automation sends emails, applies a tag, adds subscribers to a list, and also removes subscribers from a list depending on conditions.
- MailChimp Marketing Automation
Automations in MailChimp are not good.
This, however, doesn’t mean that MailChimp doesn’t offer any email automation at all. It does, but it’s not sophisticated.
- Auto Responses
You can set up auto-responses and reach out to new contacts as soon as they sign up and schedule emails. For example, a day after they join your list.
You can automate tasks using the default marketing automation settings.
ConvertKit vs MailChimp: Registration Forms
- Convertkit Registration Forms
Convertkit allows you to create four types of signup forms using their form builder. These forms include:
- Popup forms
- Inline forms
- Slide-in forms
- Sticky-bar forms
ConvertKit has a limited number of built-in templates to design signup forms. Although the visual editor to design forms is not a drag and drop editor, it is easy to use.
Little customization is needed in the built-in templates. However, resizing the signup forms is not simple. You may be compelled to use CSS to adjust the width and height of signup forms.
- MailChimp Registration Forms
In MailChimp, you can customize registration forms and add your organization’s logo. You can also add your social media handles on these forms.
In addition, you can integrate your list of contacts from your mobile devices to your MailChimp list so that you can have your data up to date across all your systems.
ConvertKit vs MailChimp: Landing Pages
- Convertkit Landing Pages
ConvertKit has an excellent landing page and form-building functionality. It has a beautifully designed user interface.
You will also to:
- Alter text shown in search results and social media
- Choose the action to take when a customer fills in the form.
- Send incentive emails to new subscribers automatically.
Other features supported in landing pages:
- Editing your images used in your landing pages.
- Connecting to various services to track activities on your landing page.
For example, you can connect to:
- Google Analytics
- Facebook Business
- MailChimp Landing Pages
MailChimp offers a built-in landing page builder. So you can create as many landing pages as you wish.
There are two types of landing page templates:
- For building your email lists, and
- For promoting products.
The default template for sign-up pages comes with a logo placeholder and a hero section style layout for you to customize.
Even the product page template has a logo placeholder and a hero-style design above a CTA section and space to add some product listings.
ConvertKit vs MailChimp: Reporting
- Convertkit Reporting
Convertkit has no separate section for reports. The reporting tools are combined with other features. For example,
- Broadcast Reports.
Broadcast reports show you how each of your email campaigns is performing.
This report shows details such as the total number of recipients, open rate, click rate, and the links which got more clicks. You will also see who may have unsubscribed.
- Sequence Reports
Sequence reports show you how each mail in a sequence has performed. You will also get valuable information like:
- The number of subscribers that completed the sequence.
- Average open rate and click rates of the sequence.
This information is very critical for your progress.
- Deliverability Reporting
The report shows how the open & click rates of your emails are progressing over time. This feature helps users to identify which email platforms have issues in delivering emails.
The deliverability record is only available in the Creator Pro plan. However, there is no data related to bounce rate in reports.
You can filter the results based on email service providers like Gmail, or Yahoo.
- MailChimp Reporting
MailChimp dashboard is easy to understand. So you will know who reads your emails through the open, clicking, and reply rates feature.
These MailChimp reporting tools integrate with Google Analytics so that you can understand how your email campaigns are impacting your site traffic and sales.
In addition, there’s also a tweet feature to update you on what your subscribers are discussing on Twitter.
Reports include open rates, click rates, and even data from others in your industry. Paid plans also come with more advanced reporting.
You can also single out an individual subscriber and generate a report so that you know:
- Emails they opened.
- The time they opened them
- What they clicked.
Furthermore, you can do group searches to find segments of subscribers who performed a certain action. For example, subscribers who opened an email, or clicked a link.
- Report segmenting
Integrate MailChimp with e-commerce stores to see which emails are generating revenue.
ConvertKit vs MailChimp: Deliverability
- Convertkit Deliverability
Convertkit doesn’t have great deliverability rates. However, it is not as bad as you may imagine. It delivers though it is not as good as MailChimp. MailChimp is better in this area.
- MailChimp Deliverability
MailChimp takes several steps to keep deliverability high. It uses hundreds of unique IP addresses, and abuse-detection technology, to keep other users from affecting email deliverability.
ConvertKit vs MailChimp: Integrations
- Convertkit Integrations
Convertkit allows you to connect third-party applications using plugins or API keys. But you can also use Zapier integrations to connect third-party applications.
Integrating your email marketing tool with other third-party applications enhances the functionality of this email marketing tool.
Integration helps you bring your customer data, order details, and products from your online store to your ConvertKit account.
ConvertKit integrates with several solutions. Here’s the list of the solutions:
- Acuity Scheduling
- MailChimp Integrations
There are several integrations that Mailchimp offers. You can filter by category or directly search for the app by name.
These Integrations include payments, marketing, loyalty, social media, eCommerce, content, and many others.
Below are the common options:
- Google Analytics.
- CRM integrations. Eventbrite.
MailChimp integration with Shopify, Facebook, Gmail, PayPal, WooCommerce, PrestaShop, and Magento allows you to import customer email addresses.
ConvertKit vs MailChimp: Support
If you are on the free plan, you will get an email and live chat help. Email response times are generally within 24-72 hrs for the free plan users.
ConvertKit recommends joining their community when you are on the free plan to get help as quickly as possible.
But if you are on the Creator plan, you will get live chat and email support. The response time depends on the number of requests in their queue.
You will also get free support to migrate subscribers, tags, forms, automation, and email templates.
You will get a response within 15 minutes for any support requests during the weekdays from 8 am to 8 pm on the Creator Pro plan.
However, ConvertKit does not provide support through telephone.
MailChimp has a great customer support process. Users visit the Contact page to choose the topic they need information on.
This includes MailChimp support live chat, support forum, account access, billing, legal and privacy questions, and more.
These users are led to the Knowledge Base, which contains documentation that answers frequently asked questions.
However, if more help is needed, the support directs the user to the appropriate contact form. A user can also log into his customer portal to file a help request.
The MailChimp support hours are reasonable. They try as quickly as possible to sort out your problem.
MailChimp vs ConvertKit: Pricing Comparison
ConvertKit Pricing Plans
ConvertKit offers a free plan. You can start for free and manage 500 subscribers.
Though the plan is limited.
This email marketing tool can only allow you to send an unlimited number of emails to up to 1,000 recipients per month.
It also allows you to create landing pages and sign-up forms. Though this plan doesn’t offer autoresponders or segmentation.
ConvertKit has two paid pricing plans. The first one starts at $29 for 1,000 subscribers. It doesn’t include reporting though.
If you want more features, pay $59 for up to 1,000 subscribers with the Creator Pro plan.
The pricing plans are as follows:
- 1,000 to 3,000 subscribers will attract a fee of $49/month
- 3,000 to 5,000 goes for $79.
- 10,000 subscribers attract a fee of $119/month.
- 50,000 subscribers you will pay $379 for subscribers.
ConvertKit gives a two-week trial to test it. The charges are made based on the number of subscribers.
MailChimp Pricing Plans
MailChimp offers three different pricing plans namely:
- Forever Free,
- Growing Business, and
Each version comes with additional features for contacts and the number of emails you can send.
MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month.
However, for users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans:
- 1,001 – 1,500 subscribers with unlimited emails per month – $20.00/month.
- 1,501 – 2,000 subscribers with unlimited emails per month – $25.00/month.
- 2,001 – 2,500 subscribers with unlimited emails per month – $30.00/month.
- 2,501 – 2,600 subscribers with unlimited emails per month – $35.00/month + $199.00 for pro subscription.
Convertkit Sign Up Process
- Sign Up
After signing up for your chosen plan, get your account approved by ConvertKit. They want to make sure you really have a website.
You will have to provide your URL. You won’t be able to send out anything before you get approved.
- Set up your account info in ConvertKit
Click on ‘Account’ in the top right corner to enter your company name and other details.
You will need an email address from your website domain, not a free Yahoo or Hotmail account. This is due to international spam laws.
If you’re from the US, you can use a PO box address instead of a real street address, but this might not be allowed in all countries.
3. Set Up a Form
You need to add different types of sign-up forms. For example, a popup on the homepage and a sign-up form to your blog sidebar.
To add a new form, simply click on the ‘+ Create Form’ button on the ‘Forms’ page. Next, you can choose between landing pages and Form.
Choose the style of your form and customize it. Click on the magic wand icon if you want to change the text, accent, and button color.
4. Add the form to your website
Install the ConvertKit plugin. Activate it and set it up with the API key you find in your account settings.
Next, go to your page where you want to add your form. You can use the form shortcode to embed it directly where you want it to be used.
If you use Contact Form 7, you can also use their forms and connect them with ConvertKit in the plugin settings.
5. Add tags and segments
If you have multiple categories or products on your site, you’ll track who’s interested in what.
Tagging allows you to assign tags to your subscribers. For example, you can tag people who signed up for one of your offers.
This allows you to send out an email only to those people interested in the offer.
Segments are great to tag a group of people who signed up through different forms.
For example, you can have tags for each different freebie you offered.
6. Import your list
To import your emails from Mailchimp, log into your Mailchimp account. In the top menu choose ‘Lists’.
Next, you see all your lists. You will have to export each list separately. Click on the name of the list you want to export. Next click on the button ‘Export List’.
If you have a long list, it can take a little while, but after a few minutes, you should get an email with a download link.
Click on this link and download your list. You should now have a zip. File that contains a .csv file. This is the file you need.
In ConvertKit open the tab ‘Subscribers’ in the top menu. Click on the button ‘Import Subscribers’.
Simply drag-and-drop your .csv file into the right field. You will need to add a tag to your import. On the right side, click on ‘Create Tag’ to set this up.
Next, you need to map the fields. You need to do this with email and name. If you click on the empty field next to ‘Email Address’, the available options will show up.
Here you choose Email. Repeat this with the first name field and click on ‘Import Subscribers’ to start the import.
7. Send out your first email
In Convertkit, newsletters are called ‘Broadcasts’. Click the Broadcast button at the top of your main menu and choose ‘+ New Broadcast’.
Choose who you want to send the broadcast to. If it’s your newsletter, it’s likely all subscribers. Using filters you can exclude subscribers.
Next, create your email. ConvertKit wants you to send out very simple emails. Customize your form, add colors and CSS. However, the simple standard template works perfectly.
You can add images and links within your email using the toolbar at the top of the email.
You can preview your email and check that all of your links are working and that it looks the way you want it to. When you’re ready, click the next step.
Schedule when you want your email to be sent out. Click the “Schedule Broadcast” button and you’re good to go.
You will find your newsletter in the “Broadcasts” section. If you discover you need to edit a broadcast before it’s sent, unschedule it first and then edit it.
How To Sign Up To Mailchimp – Process
Step 1: Go to Mailchimp and click the “Sign Up for Free” button in the top right corner.
You will be directed to a signup form that asks for your email, username, and password.
Step 2: When you submit the required information, you will get an email from Mailchimp asking you to activate your account by clicking the “Activate Account” button.
Step 3: Then click the “I’m Not a Robot” button to confirm you are human.
Step 4: Provide further information – Business details, and physical address.
Then design your first email. Add contacts by either importing them from a file or using a pop-up form to collect subscribers.
Lastly, send your first email to the people you have just added.
What Is Convertkit Used For?
- Growing your audience.
Grow your audience by turning casual visitors into subscribers
- Getting casual social media followers, YouTube viewers, or blog browsers to stick around for more.
You can cultivate an audience by sharing your ideas and projects and offering value.
- Sharing your ideas with a custom landing page.
In just minutes you can create a landing to share your new ideas and creative projects with your audience.
- Providing value with free downloads
In exchange for their email address, offer your readers a free automatic download through your opt-in form and landing page.
- Building a meaningful relationship with your followers
Your relationship with your audience is the foundation of your business. Nurture that connection with consistent and personalized email to turn your audience into true fans.
- Sending personalized content
Make email even more personal by sending your audience customized content giving them exactly what they need.
Consider beginner content for the newbies and advanced content for those with experience.
- Designing email templates
Sending simply designed emails that consistently land in your subscriber’s inbox helps you build trust with your audience and show your expertise.
- Earning an income doing what you love
Turn the trust and relationship you have built with your audience into sales.
You can set up funnels to automatically pitch your digital products to engaged customers and make the sale right inside ConvertKit.
- Selling digital products BETA
Create a sales page or add a ‘buy now button to your website and automatically deliver your digital products without extra integrations.
- Automating your sales funnel
Send well-timed content to subscribers automatically to get them ready to make a purchase, then pitch your product or service at the right time.
Why Use MailChimp?
- Market your business
Send the right messages on all the right channels. Build emails, social ads, landing pages, postcards, and more from one place.
- Reach the right people
Put your people at the heart of your marketing with tools that help you get to know your audience and see who you should be talking to.
- Create better content
Let your brand shine through with easy-to-use design tools and flexible templates. Our AI-powered Creative Assistant will even generate custom designs for you in seconds.
- Automate your marketing
Add a personal touch without the personal effort through automated messages that reach your customers at exactly the right moments.
- Take action with our insights
With all your data and insights in one place, you can see what’s working best and get recommendations to help you do more of it.
- Grow your audience
Grow your audience through:
- Signup forms
Grow your audience with forms you can share or add to your site.
- Landing pages
Easily create beautiful pages that drive purchases.
- Social posts and ads
Connect with fans, and find new ones, with organic posts and targeted ads.
- Lookalike audience finder
Find new people who are similar to your contacts for social posts and postcards.
- Business card scanner
Collect and organize contacts as you meet them with our business card scanner.
Advantages Of Using ConvertKit
- ConvertKit is easy to use.
It is to build email automation even if it is the first time you are using it.
- Its tag-based system makes email automation easier.
This tool allows you to tag your subscribers based on their actions and how they interact with your content and it can be done automatically.
- You pay once for a single subscriber.
A subscriber can be tagged as many times as possible but still count for a single subscriber.
- Built-in email courses and sequences.
If you want to sell a course, product, or info product as a blogger, you can build it easily on ConvertKit.
Disadvantages Of Using ConvertKit
- Difficult to inactive subscribers
Removing inactive subscribers from a list gives hell. It’s difficult to remove inactive content on ConvertKit.
- Has fewer templates
You do most of the emails on ConvertKit in plain text.
- It’s expensive.
ConvertKit is more expensive than other email marketing software.
Advantages Of Using MailChimp
1. Ability to import your own email templates.
You’re also given permission to modify the existing templates if you prefer. You are also allowed to import your own templates.
2. Offers multiple integration options.
MailChimp integrates with a Facebook page. It also gives you access to scheduling and testing features which can help to maximize your open rates.
Disadvantages Of Using MailChimp
1. The interface looks awkward.
It might take time for you to learn how to use MailChimp. It can take a lot more time to design and organize a campaign so it is where you want it to be.
2. Need to create your own templates.
Mailchimp doesn’t provide attractive templates. So you will have to create your own templates. You will have to spend either time or money to change the existing forms.
With Convertkit, you can add multiple incentives or lead magnets by simply choosing ‘add form’.
If you’re offering a new content upgrade on each blog post, you can add an individual form at the end of your blog post for your audience to sign up.
Convertkit works by tagging or segmenting subscribers. You can add a tag to all subscribers that subscribe to your forms.
For example, if someone opts into my ‘blogging tips freebie’, I can tag them as ‘interested in blogging tips.
If the same person subscribes to another freebie, I can tag them again. One subscriber can have several tags.
MailChimp is right for you if your objective is marketing. This means that your goal is to forge a relationship with your audience.
The benefits of MailChimp are scalable depending on your business.