What Is The Best Email Marketing Software?

Email marketing software

What Is Email Marketing?

Simply put email marketing is the act of building campaigns and segmenting recipients using the best email marketing software.

With email marketing, you can advertise, you can use it for lead generation as well as surveying customer satisfaction.

Email marketing can also be used for sales automation, managing customer relationships, and help desk ticketing.

 What Is An Email Marketing Software?

An email marketing software is software that is used to build campaigns and segmenting recipients. Email marketing software is usually treated as Software-as-a-Service.

SaaS email marketing tools are priced according to subscription tier and a number of contacts. The higher the subscription tier, the more features are available.

Some tools offer a discount per month if you sign an annual contract. Others have a provision for paying only per campaign.

Key Benefits & Features Of Marketing Tools

Email marketing is very important. It accords you a chance to communicate effectively with prospects, leads, and customers to send newsletters, promotions, confirmations, and reminders to remind people about events.

In addition, it offers other advantages ranging from being cheap, fast, wide reach to tracking campaign performance.

Are you a  businesses owner looking for an effective and low-cost tool to market your products, promote your brand, or engage with customers? Then use email marketing tools. They offer distinct benefits and features.

  1. Multi-Functional Software. The best email marketing software has multiple functionalities to help you realize your goals. With email marketing, you can send newsletters to inform or engage, emails to welcome new subscribers, confirm purchases, promote products, celebrate an anniversary, provide product use instructions, and many other purposes can be realized using email marketing.
  2. Calculate ROI. In this day and age, it is easier to calculate the performance of your marketing strategies thanks to the invention of email marketing tools. The best email marketing software helps marketers to track the performance of their marketing campaigns by looking at open rates, click through rates, conversions and track revenue. They also indicate the specific sources where the revenue is coming from.
  3. Optimization Tools. With email marketing, marketers can compare content for open rates, content quality for click through rates, calls-to-action with conversion rates. This is helps marketers to maximize their ROI.
  4. Obtain Customer Insights. The best email marketing software is helpful in generating and managing customer information. They help in collecting demographic data, content preferences and preferred engagement on your email list. This information is extremely useful as it can be used in your upcoming email campaigns. It can also be stored in your related to business apps, such as your customer service helpdesk for additional customer context or your larger marketing automation  for external marketing campaigns.

What To Look For In An Email Marketing Brand

Although email marketing tools use different approaches to sort out challenges, it is important to note that they offer the same solutions at the end of the day.

For an email marketing tool to offer a solution to a problem or a challenge, it should possess certain crucial features. Your email marketing software should have these features:

  • Campaign building tools –Your email marketing tool should have a drag and drop editor interface for building campaigns.
  • Template design interface – Your email marketing software should make designing easier.  Adding elements such as the titles, images, images with text, videos, social media links should not be difficult.
  • Template Library —  Your email marketing tool should have a library of templates for emails, calls to action, and even landing pages. Marketers can select from a variety of templates optimized for specific purposes, industries, and segments. Templates should be optimized for mobile as well.
  • List Building & Segmentation – Importation of customer or subscriber details via CSV or XLS should be easy. Provision to segment based on specified conditions according to the information available. This enables marketers to target segments with content customized to their interests.
  • Autoresponders — Autoresponders are extremely useful in modern marketing. They make possible the automation of sending emails in response to recipient interactions, signing up for a newsletter, purchasing a product. Autoresponders also send emails on scheduled dates.
  • Analytics & Reporting – It should be able to generate reports about the performance of email campaigns, track revenue, and calculate ROI with email marketing analytics. Various metrics can be used to optimized campaign and assets, such as open rates, click through rates, bounce rates, link activity, spam complaints as well as unsubscribes.
  • File Management –It enables marketers to store images, videos, gifs, pdfs, and other documents for easy access. End users can create categories and use sorting tools to quickly access uploaded files.
  • Integrations — It integrates with related business tools, automation software, various CRM systems, e-commerce platforms, billing systems, and often include partner extensions which add specific functionality to your email marketing product.

What next?

Now that you have outlined the crucial features you need in your email marketing tool, what are aspects should you take into account? The selection of the key features in your email marketing platform is ultimately yours. The decision should be based on your:

  • Key objectives
  • Budget
  • Functionality

What Is The Best Email Marketing Sofware?

  • Constant Contact
  • Sendinblue
  • HubSpot
  • Mailgun
  • Mailjet
  • SendGrid
  • SendPulse
  • SendBlaster
  • ClickSend
  • Drip

Constant Contact is the best email marketing software. It has everything you need to expand your online business.

1. Constant Contact

Constant-contact

Constant Contact has a drag-and-drop editor. It creates mobile-responsive emails. The tool has a provision for triggering email series into contacts based on the clicks. It segments contacts so as to send messages to the right people.

It has the ability to resend emails to non-openers automatically. Constant Contact contains advanced features like event marketing automation, surveys as well as coupons.

Contacts can be uploaded from excel and outlook. It automatically updates the contacts – unsubscribes, bounces, and inactive emails.

Key Features:

  • Features for email creation and editing.
  • It has features for list building, list management and list segmentation.
  • Offers email tracking and deliverability.
  • Tracks email marketing results in real-time.

Pricing:

Constant contact offers two pricing plans:

  • Email: $20/month.
  • Email plus: $45/month.

There is a free trial.

Who should use Constant Contact?

Individuals and small businesses.

Get started with Constant Contact

2. Sendinblue

With Sendinblue, you will get SMS marketing, Chat, transactional email, and marketing automation.

It has other features for marketing like contact management, marketing automation, and reporting.

It enables you to create a good rapport with your customers through its CRM features. In addition, it has a provision for segmenting customers or subscribers.

Key Features:

  • Drag-and-drop email builder to help you create the emails quickly.
  • It has the ability to personalize the content like adding contact’s name.
  • Provision for creating landing pages, signup forms and Facebook Ads.
  • Able to send emails at the perfect time.

Pricing:

Sendinblue has four pricing plans:

  • Lite: $25/month.
  • Essential: $39/month.
  • Premium: $66/month.
  • Enterprise (Get a quote).

It also offers a free plan that will allow you to send 300 emails per day.

Who should use Sendinblue?

Small to large businesses.

Get started with Sendinblue

3. HubSpot

HubSpot is an all-in-one marketing software. It’s a great email marketing tool for creating, personalizing, and optimizing emails.

It’s easier for you to add calls to action, customize images and layouts with the aid of a drag and drop editor. Hubspot has a provision for knowing the subject lines that get the most click opens through the A/B test.

Key Features:

  • Professional looking email compaigns that are visible on any device.
  • It has a drag-and-drop editor.
  • Provision for personalizing  emails and scheduling email campaigns
  • Offers detailed engagement analytics.

Pricing:

Marketing Hub has three plans. Their pricing is as follows:

  • Starter: $40/month.
  • Professional: $800/month.
  • Enterprise: $3200/month.

Who should use HubSpot?

Small to large businesses.

 Get started with HubSpot

4. Mailgun

Mailgun is a great email marketing solution. It offers parsing and transactional emails. It has an API which makes it easier for developers to integrate emails into their apps.

Mailgun will allow you to send 10000 emails per month for free.

Key Features:

  • Provides email API services.
  • Email validation features like custom grammar checks.

Pricing:

The foundation plan starts at $35/month.

Who should use Mailgun?

Individuals, small to large businesses.

Get started with Mailgun

5. Mailjet

Mailjet is a great email marketing tool. This tool has features to help you organize your list and create targeted segments. With Mailjet, you will be able to create, manage, send and optimize your emails.

In addition, you will also get an overview of your email performance. It has a provision for personalizing email templates.

Key Features:

  • Rich email template gallery and a drag-and-drop email builder.
  • Has a provision for team work.
  • Provision for locking specific sections of your templates.
  • Offers subscription forms.

Pricing:

  • Basic: $9.65/ month.
  • Premium: $20.95/month.

 If you want the enterprise plan, get a quote.

Who should use Mailjet?

Individuals, small to large businesses.

Get started with Mailjet

6. SendGrid

SendGrid is a cloud-based platform that offers services for transactional emails with features like anti-spam.  

This platform makes it easier for those using the enterprise plan to add contacts through CSV upload and signup forms. You can use it to manage recipients and schedule content.

Key Features:

  • Automation, templates and statistics.
  • Email API with features of Web API, SMTP Service, transactional email and email validation.
  • Has custom SPF and DKIM record creation to eliminate domain spoofing and phishing emails.

Pricing:

SendGrid offers a free plan that will allow you to send 40000 emails for free for the first month which is 100 emails per day.

It has four pricing plans. The paid plan starts at $14.95/month.

  • Essentials: $14.95/month about 40000 emails.
  • Pro plan: $89.95/month.

Premier plan pricing is given when you get a quote.

Who should use Mailjet?

Individuals, small to large businesses.

Get started with SendGrid

7. SendPulse

SendPulse integrates with the project and CRM system. It has a  multi-channel marketing platform, a drag-and-drop editor, subscription forms, trigger emails, and reporting.

It has a provision for personalizing,  segmenting, and A/B testing. You can use the mobile app to check the results of an email campaign.

Key Features:

  • A drag-and-drop editor
  • Has more than 130 free templates.
  • Emails look great on all the devices.
  • Automation 360 allows you set up trigger chains of emails.
  • Allows you to create subscription forms of any type.

Pricing:

SendPulse has three plans:

  • Basic is Free,
  • Pro: $59.88/month and
  • Enterprise: $219.88/month

It offers a free plan for up to 2500 subscribers. The pricing plan starts at $7.88/month.

Who should use SendPulse?

Small to large businesses.

Get started with SendPulse

8. ClickSend

ClickSend is able to send personalized email campaigns to different lists. It has a drag-and-drop template editor.

It offers business communication for SMS, voice, and email. ClickSend offers transactional email API and SMTP API. It supports unlimited users or contacts.

Key Features:

  • Scheduling emails to send to different receivers.
  • Transactional email API which can be integrated directly into business applications, websites and software.
  • SMTP API which allows automatic scheduling of email responses.

Pricing:

Email marketing and transactional email plans start at $0.0069 per email.

Who should use ClickSend?

Small to large businesses.

Get started with ClickSend

9. SendBlaster

SendBlaster is suitable for sending many emails. It has a layout editor and a host of templates.

If you use programmable tags, SendBlaster will allow you to send different attachments to every recipient.

Key Features:

  • Has a layout editor..
  • Imports existing htm files.
  • ‘Unsubscribe replicator’ that will help you to manage multiple lists that share the same contacts.

Pricing:

SendBlaster has a free and Pro Plan. For the pro plan, get a quote.

Get started with SendBlaster

 Who should use ClickSend?

Individuals, small to large businesses.

10. Drip

Drip is an awesome email marketing platform. With Drip, you will get customer information, data, and email marketing automation.  

It offers excellent technical support 24/7 through chat and email support. Drip has an extremely powerful API. It offers detailed analytics.

Key Features:

  • Segments people based on the pages clicked, products purchased and emails opened.
  • Helps in personalizing marketing strategies.
  • ECRM dashboards will provide you information on the workflows, campaigns and broadcast emails.

Pricing:

Drip offers a free trial. The pricing plan starts at $49/month for 0-25.

Who should use Drip?

Freelancers, small to large businesses.

Get started with Drip

Summary

Constant Contact is the best email marketing software. Because it has all the features to grow your online business. Take advantage of the free trial offered to get started with Constant contact today.

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