Best Ahrefs Alternatives: Top Rated

Ahrefs Alternatives

Ahrefs is of the best SEO tools. But it is slightly expensive. Why are SEO solutions important? What are the best Ahrefs Alternatives?

Having access to accurate, reliable, easy-to-use alternatives to Ahrefs will only make your SEO strategy stronger. 

SEO tools help you identify keywords that you might have never thought of before. They will generate related keywords and variations that can be used in different types of content.

You’ll gain invaluable insights into not only how your own site is performing, but also what your competitors are doing in their SEO efforts.

With SEO tools, you can see which new and existing keywords your competitors are ranking for.

Then you can add these terms to your own list, use the tools to identify related keywords, and even consider expanding to new markets.

With a combination of tools, you’ll be able to build your SEO strategy from scratch.

Ahrefs Alternatives Or Competitors

Here’s the list:

  • SEMrush
  • Spyful
  • Moz pro
  • KWFinder
  • Advanced Web Ranking
  • Searchmetrics
  • LinkResearch Tools
  • Deepcrawl
  • Majestic

1. SEMrush

Semrush

SEMrush is my #1 SEO recommendation.

SEMrush is a great all-in-one powerful SEO tool for doing keyword research and analyzing how competitors are fairing. A great alternative to Ahrefs.

It is the best Ahrefs competitor for small and midsized business users. With SEMrush, you will have access to the world’s largest database of 20 billion keywords, 310 million ads and 17 billion URLs crawled per day.

KEY FEATURES:

  • Organic Research: gives you access to keywords used by your competitors.
  • Advertising Research: helps you run better ad campaigns by analyzing the ad budgets of the competitors.
  • Product Listing Ads: allows the users to see competitors’ Product listing Ads and product feeds.
  • Traffic Analytics: tells about the online performance and traffic of a website.

PROS:

  • Gives keyword research tool and domain analytics.
  • Provides backlink tracking.
  • Offers project-based SEO campaign.
  • Gives keyword suggestions and SEO recommendations.

CONS:

  • Doesn’t have keyword list management system.

PRICING:

SEMrush offers three paid plans.

  • Pro plan: $99.95,
  • Guru plan: $199.95, and
  • Business plan: $399.95.

There is also a quote-based Enterprise plan that you can customize according to the specific needs of your online business.

Get started with SEMrush

2. SpyFu

SpyFu is one of the best Ahrefs Alternatives. It is feature-rich. With SpyFu, you will get excellent reporting and incredible support for digital marketing and advertising. But it is a little bit difficult for beginners.

KEY FEATURES:

  • PPC Ad Rank Tracking: helps you keep track of the ads.
  • Monitor PPC Competitors: keeps track of emerging competitors.
  • Keyword Grouping: shows keyword of competitors.
  • AdWord Advisor: suggests useful keywords by analyzing run by your competitors.
  • Keyword Spy Tool: searches for keywords used by your competitors and the number of clicks they get from them.

PROS:

  • Offers a wide range of keyword search and management tools at an affordable price.
  • Interactive reporting and paid advertising metrics.
  • Can track backlinks and offers ongoing site monitoring and unlimited search results.

CONS:

  • No web-wide crawling.
  • Ad metrics can be complicated for novice SEO users.

PRICING:

SpyFu offers three different pricing plans. The pricing plans start from $33 per month up to $199 per month if billed annually.

Get started with SpyFu

3. Moz Pro

Moz Pro is one of the powerful alternatives to Ahrefs. It can help your business earn traffic that turns into conversions. It sets the standard for SEO tools for small businesses in many ways.

It is an analytics solution for small and large businesses that helps with rank tracking, website auditing, reports scheduling, and backlink measuring. It is an easy tool to use.

KEY FEATURES:

  • Rank Tracking: tracks performance of traffic-driving keywords.
  • Keyword Analysing: helps you find new keywords with competitor research and SERP analysis.
  • Backlink Analysis: provides metrics like Domain Authority and helps you build additional backlinks.
  • Site Audits: crawls all your webpages to find any errors.

PROS:

  • Moz Pro is a dynamic and powerful SEO tool suite.
  • It provides you with industry-standard metrics.
  • It offers handy suggestions on page optimization.

CONS:

  • It is not as intuitive as the competition.
  • Its depth and range of features might be overwhelming.

PRICING:

The paid plans range from $99 per month to $599 per month.

Moz offers a 30-day free trial.

Get started with Moz Pro

4. KWFinder

With KWFinder, one search can help you discover other related keywords that might be more relevant to you. It can be used to determine the difficulty of each keyword.

This helps you understand whether your page will have a chance of ranking for it. KWFinder can help you find out who your competitors are for each keyword and discover keywords that they may not be ranking.

It does very well and at a giveaway price. It’s a keyword research tool used by many SEO professionals.

KEY FEATURES:

  • Imports: imports the list of keywords from a CSV file.
  • More granular locations: used to search even by regions and cities.
  • More accurate Keyword SEO Difficulty: provides a lot more accurate keyword SEO difficulty.
  • Search volumes for months: shows the real amount of searches.
  • New user interface: usable on tablet now.
  • Trend: It shows the number of searches for the keyword over the past 12 months
  • Search: shows the number of searches per month for the keyword in the country you configured
  • CPC:shows the estimated cost you would pay per click to appear for that keyword using paid search
  • PPC: gives you paid search difficulty index from 0 to 100 indicating the level of competition in Google Ads
  • KD: Keyword Difficulty is from 0 to 100 indicating how difficult it is to rank for a keyword

PROS:

  • Low price.
  • Functionality of Keyword lists and management.
  • Access to detailed related keyword suggestions.
  • Provides rank tracking with new SERP Watcher tool.

CONS:

  • Limited advanced SEO tool capabilities.

PRICING:

They have three pricing tiers:

  • Basic plan: $29.90/month.
  • Premium tier: $39.90/ month.
  • Agency plan: $79.90/ month.

Get started with KWFinder

5. Advanced Web Ranking

AWR-Cloud.

AWR Cloud is a tool for managing, tracking, and reporting keyword rankings on all major search engines. In other words, it helps you to find the best strategy for your keywords and keyword phrases.

Remember, a good keyword is one with a high click-through rate. It offers an all-around toolset aimed at small to midsized businesses and digital marketers, especially beginners.

It is not the cheapest tool but compared to other rank-tracking tools it, gives you all the necessary information to evaluate your ranking performance. All pricing plans have great features.

KEY FEATURES:

  • Snapshot of visibility: shows you exactly which keywords have moved into the top 3 positions. You will know whether particular keyword have gained or lost visibility.
  • Keyword Groups: It allows for tags to be applied to keywords so that they can be analyzed as a set.
  • CTR analysis: It integrates easily with Google Analytics and Google Search Console.
  • Links: analyses a website’s external links.

PROS:

  • Access to search rank tracking.
  • Backlink and domain data is compatible with Google Analytics.
  • Integration with Google Search Console for keywords research.
  • Monitors Google algorithm changes.

CONS:

  • Lacks built-in analysis capabilities in customizeable reports.
  • Lacks native functionality outside of Google integrations.

PRICING:

Advanced-Web-Ranking-Pricing
  • Starter plan: $49/month.
  • Pro plan: $99/month.
  • Agency plan: $199/ month, with 14,500 keywords per week plus API access.
  • Enterprise plan: $49/ month, with 35,500 keywords per week plus API access.

There is a free 30-day trial on all plans. Get started on AWR Cloud.

Get started with AWR Cloud

6. Searchmetrics

Searchmetrics is a search marketing software suite. Searchmetrics has a site crawler and a backlinks tool and it has expanded into the content marketing discipline.

It offers all the basic features any SEO provider would need. One of the main reasons marketers use the tool is that the Searchmetrics SEO visibility feature sets the benchmarks in the industry.  

The tool goes beyond most other tools in its content creation and workflow tools.

KEY FEATURES:

The features are self-explanatory and these include:

  • Domain Rankings
  • Keyword Rankings
  • Backlink Analysis
  • Site Optimization
  • URL Optimization
  • Keyword Optimization
  • Keyword Traffic Potential
  • Web Analytics Integration
  • Competitor Analysis
  • Keywords Discovery

PROS:

  • Vertical industry breakdown.
  • Advertising and PPC data.
  • Social link tracking.
  • Backlink tracking.
  • Basic keyword research.
  • Rank tracking.
  • Competitor analysis.

CONS:

  • Keyword metrics are limited.
  • No keyword management
  • No log file analysis.
  • User interface can be a bit difficulty.

PRICING:

Their pricing starts from €89.00/month.

They use the subscription pricing model. Interestingly, they have a subscription-free trial.

Get started with Searchmetrics Essentials

8. LinkResearch Tools

This is a tool specialized in backlinks. LinkResearchTools is for businesses of all sizes. It has audit, monitoring, and link-building tools. It is an SEO software that helps companies improve their organic rankings in the results of search engines. For example, Google, which is basing its ranking algorithms heavily on links between sites.

KEY FEATURES:

  • Competitive research: reviews what links your competitors have.
  • Quick analysis: provides a snapshot of your competitors link profile or your link profile.
  • Backlink profiling: gives you a more detailed view of a link profile.
  • Link monitoring: analyses your link profile and has an alerts system to notify you of any changes.
  • Link prospecting: helps to find viable link targets and also identifying their contact details.

PROS:

  • Backlink tracking and site link structure analysis.
  • Audit and recovery tools provide unique Google penalty or site re launch value.
  • Sales and marketing focused link prospecting tools.
  • Domain comparison tools.
  • Real time backlink alerting.
  • Free browser extensions.

CONS:

  • Completely report based with no pre populated or configurable dashboards.
  • Not much integration between one off tools in suite.
  • No unified navigation beyond static list of tools.
  • Keyword research capabilities are limited at best.
  • No ongoing position monitoring.
  • Comparatively expensive for SMBs.

PRICING:

The pricing starts from $499/month. They have a trial that costs $17 for 7 days.

Get started with LinkResearchTools

9. DeepCrawl

DeepCrawl will help you to optimize technical health to create better customer experiences. It also increases organic visibility as well as drives better return on investment from your website.

It is a site crawler that crawls sites from top to bottom. DeepCrawl software crawls your website and provides you with actionable information to help you optimize your website for searched keywords.

KEY FEATURES:

  • Custom Scripts: allow you to specify custom scripts in the crawl setup so that you can remove iframes.
  • Health check.
  • Task management.
  • User roles.

PROS:

  • It is the most comprehensive website crawling tool.
  • On-page SEO recommendations.
  • Responsive modern interface.
  • Google Analytics and Google Search Console integration.
  • Backlink tracking.
  • Gadgets like phone breakdowns.

CONS:

  • It does only site crawling.
  • No keyword research, position monitoring or web indexing features.

PRICING:

Pricing starts at $89.00 per month.

There is no Deepcrawl free version. But they have a free trial.

Get started with DeepCrawl

10. Majestic

Majestic is another SEO tool that focuses on website crawling. It analyses backlinks and domains.

But its custom indexing metrics have some limitations, this platform doesn’t offer much broader SEO functionality but it’s one of the Ahrefs alternatives.

Key Features:

  • Search explorer: generates a search results page ranked by a proprietary search score.
  • Neighbourhood checker: used for spam link detection.
  • Related sites: identifies as related to the researched site based on backlinks and anchor texts.
  • Clique hunter: allows you to filter overlapping backlinks to identify all those which don’t point to your domain.

PROS

  • Broad array of backlink indexing and domain analysis tools.
  • Deep crawling capability.
  • Reliable and real reporting.
  • Browser plugins.
  • Useful help and FAQ resources .
  • Added campaign functionality.
  • BuzzSumo integration.

CONS

  • No keyword difficulty rankings and management.
  • No SERP results or landing page alignment.
  • No CPC/PPC metrics.
  • Custom Majestic metrics can be confusing

PRICING:

  • Lite: $79.99/month or $49.99/month (quarter billing)
  • Pro: $149.99/month or $99.99/month (quarter billing)
  • Full API: $399.99/month

Ahrefs is of the best SEO tools. But it is slightly expensive. Why are SEO solutions important? What are the best Ahrefs Alternatives?

Having access to accurate, reliable, easy-to-use SEO tools will only make your SEO strategy stronger. 

SEO tools help you identify keywords that you might have never thought of before. They will generate related keywords and variations that can be used in different types of content.

You’ll gain invaluable insights into not only how your own site is performing, but also what your competitors are doing in their SEO efforts.

With SEO tools, you can see which new and existing keywords your competitors are ranking for.

Then you can add these terms to your own list, use the tools to identify related keywords, and even consider expanding to new markets.

With a combination of tools, you’ll be able to build your SEO strategy from scratch.

Ahrefs Alternatives Or Competitors

Here’s the list:

  • SEMrush
  • Spyful
  • Moz pro
  • KWFinder
  • Advanced Web Ranking
  • Searchmetrics
  • LinkResearch Tools
  • Deepcrawl
  • Majestic

1. SEMrush

Semrush

SEMrush is my #1 SEO recommendation.

SEMrush is a great all-in-one powerful SEO tool for doing keyword research and analyzing how competitors are fairing. A great alternative to Ahrefs.

It is the best Ahrefs competitor for small and midsized business users. With SEMrush, you will have access to the world’s largest database of 20 billion keywords, 310 million ads and 17 billion URLs crawled per day.

KEY FEATURES:

  • Organic Research: gives you access to keywords used by your competitors.
  • Advertising Research: helps you run better ad campaigns by analyzing the ad budgets of the competitors.
  • Product Listing Ads: allows the users to see competitors’ Product listing Ads and product feeds.
  • Traffic Analytics: tells about the online performance and traffic of a website.

PROS:

  • Gives keyword research tool and domain analytics.
  • Provides backlink tracking.
  • Offers project-based SEO campaign.
  • Gives keyword suggestions and SEO recommendations.

CONS:

  • Doesn’t have keyword list management system.

PRICING:

SEMrush offers three paid plans.

  • Pro plan: $99.95,
  • Guru plan: $199.95, and
  • Business plan: $399.95.

There is also a quote-based Enterprise plan that you can customize according to the specific needs of your online business.

Get started with SEMrush

2. SpyFu

SpyFu is one of the best Ahrefs Alternatives. It is feature-rich. With SpyFu, you will get excellent reporting and incredible support for digital marketing and advertising. But it is a little bit difficult for beginners.

KEY FEATURES:

  • PPC Ad Rank Tracking: helps you keep track of the ads.
  • Monitor PPC Competitors: keeps track of emerging competitors.
  • Keyword Grouping: shows keyword of competitors.
  • AdWord Advisor: suggests useful keywords by analyzing run by your competitors.
  • Keyword Spy Tool: searches for keywords used by your competitors and the number of clicks they get from them.

PROS:

  • Offers a wide range of keyword search and management tools at an affordable price.
  • Interactive reporting and paid advertising metrics.
  • Can track backlinks and offers ongoing site monitoring and unlimited search results.

CONS:

  • No web-wide crawling.
  • Ad metrics can be complicated for novice SEO users.

PRICING:

SpyFu offers three different pricing plans. The pricing plans start from $33 per month up to $199 per month if billed annually.

Get started with SpyFu

3. Moz Pro

Moz Pro is one of the powerful alternatives to Ahrefs. It can help your business earn traffic that turns into conversions. It sets the standard for SEO tools for small businesses in many ways.

It is an analytics solution for small and large businesses that helps with rank tracking, website auditing, reports scheduling, and backlink measuring. It is an easy tool to use.

KEY FEATURES:

  • Rank Tracking: tracks performance of traffic-driving keywords.
  • Keyword Analysing: helps you find new keywords with competitor research and SERP analysis.
  • Backlink Analysis: provides metrics like Domain Authority and helps you build additional backlinks.
  • Site Audits: crawls all your webpages to find any errors.

PROS:

  • Moz Pro is a dynamic and powerful SEO tool suite.
  • It provides you with industry-standard metrics.
  • It offers handy suggestions on page optimization.

CONS:

  • It is not as intuitive as the competition.
  • Its depth and range of features might be overwhelming.

PRICING:

The paid plans range from $99 per month to $599 per month.

Moz offers a 30-day free trial.

Get started with Moz Pro

4. KWFinder

With KWFinder, one search can help you discover other related keywords that might be more relevant to you. It can be used to determine the difficulty of each keyword.

This helps you understand whether your page will have a chance of ranking for it. KWFinder can help you find out who your competitors are for each keyword and discover keywords that they may not be ranking.

It does very well and at a giveaway price. It’s a keyword research tool used by many SEO professionals.

KEY FEATURES:

  • Imports: imports the list of keywords from a CSV file.
  • More granular locations: used to search even by regions and cities.
  • More accurate Keyword SEO Difficulty: provides a lot more accurate keyword SEO difficulty.
  • Search volumes for months: shows the real amount of searches.
  • New user interface: usable on tablet now.
  • Trend: It shows the number of searches for the keyword over the past 12 months
  • Search: shows the number of searches per month for the keyword in the country you configured
  • CPC:shows the estimated cost you would pay per click to appear for that keyword using paid search
  • PPC: gives you paid search difficulty index from 0 to 100 indicating the level of competition in Google Ads
  • KD: Keyword Difficulty is from 0 to 100 indicating how difficult it is to rank for a keyword

PROS:

  • Low price.
  • Functionality of Keyword lists and management.
  • Access to detailed related keyword suggestions.
  • Provides rank tracking with new SERP Watcher tool.

CONS:

  • Limited advanced SEO tool capabilities.

PRICING:

They have three pricing tiers:

  • Basic plan: $29.90/month.
  • Premium tier: $39.90/ month.
  • Agency plan: $79.90/ month.

Get started with KWFinder

5. Advanced Web Ranking

AWR Cloud is a tool for managing, tracking, and reporting keyword rankings on all major search engines. In other words, it helps you to find the best strategy for your keywords and keyword phrases.

Remember, a good keyword is one with a high click-through rate. It offers an all-around toolset aimed at small to midsized businesses and digital marketers especially beginners.

It is not the cheapest tool but compared to other rank-tracking tools it, gives you all the necessary information to evaluate your ranking performance. All pricing plans have great features.

KEY FEATURES:

  • Snapshot of visibility: shows you exactly which keywords have moved into the top 3 positions. You will know whether particular keyword have gained or lost visibility.
  • Keyword Groups: It allows for tags to be applied to keywords so that they can be analyzed as a set.
  • CTR analysis: It integrates easily with Google Analytics and Google Search Console.
  • Links: analyses a website’s external links.

PROS:

  • Access to search rank tracking.
  • Backlink and domain data is compatible with Google Analytics.
  • Integration with Google Search Console for keywords research.
  • Monitors Google algorithm changes.

CONS:

  • Lacks built-in analysis capabilities in customizeable reports.
  • Lacks native functionality outside of Google integrations.

PRICING:

  • Starter plan: $49/month.
  • Pro plan: $99/month.
  • Agency plan: $199/ month, with 14,500 keywords per week plus API access.
  • Enterprise plan: $49/ month, with 35,500 keywords per week plus API access.

There is a free 30-day trial on all plans. Get started on AWR Cloud.

Get started with AWR Cloud

6. Searchmetrics

Searchmetrics is a search marketing software suite. Searchmetrics has a site crawler and a backlinks tool and it has expanded into the content marketing discipline.

It offers all the basic features any SEO provider would need. One of the main reasons marketers use the tool is that the Searchmetrics SEO visibility feature sets the benchmarks in the industry.  

The tool goes beyond most other tools in its content creation and workflow tools.

KEY FEATURES:

The features are self-explanatory and these include:

  • Domain Rankings
  • Keyword Rankings
  • Backlink Analysis
  • Site Optimization
  • URL Optimization
  • Keyword Optimization
  • Keyword Traffic Potential
  • Web Analytics Integration
  • Competitor Analysis
  • Keywords Discovery

PROS:

  • Vertical industry breakdown.
  • Advertising and PPC data.
  • Social link tracking.
  • Backlink tracking.
  • Basic keyword research.
  • Rank tracking.
  • Competitor analysis.

CONS:

  • Keyword metrics are limited.
  • No keyword management
  • No log file analysis.
  • User interface can be a bit difficulty.

PRICING:

Their pricing starts from €89.00/month.

They use the subscription pricing model. Interestingly, they have a subscription-free trial.

Get started with Searchmetrics Essentials

8. LinkResearch Tools

This is a tool specialized in backlinks. LinkResearchTools is for businesses of all sizes. It has audit, monitoring, and link-building tools. It is an SEO software that helps companies improve their organic rankings in the results of search engines. For example, Google, which is basing its ranking algorithms heavily on links between sites.

KEY FEATURES:

  • Competitive research: reviews what links your competitors have.
  • Quick analysis: provides a snapshot of your competitors link profile or your link profile.
  • Backlink profiling: gives you a more detailed view of a link profile.
  • Link monitoring: analyses your link profile and has an alerts system to notify you of any changes.
  • Link prospecting: helps to find viable link targets and also identifying their contact details.

PROS:

  • Backlink tracking and site link structure analysis.
  • Audit and recovery tools provide unique Google penalty or site re launch value.
  • Sales and marketing focused link prospecting tools.
  • Domain comparison tools.
  • Real time backlink alerting.
  • Free browser extensions.

CONS:

  • Completely report based with no pre populated or configurable dashboards.
  • Not much integration between one off tools in suite.
  • No unified navigation beyond static list of tools.
  • Keyword research capabilities are limited at best.
  • No ongoing position monitoring.
  • Comparatively expensive for SMBs.

PRICING:

The pricing starts from $499/month. They have a trial that costs $17 for 7 days.

Get started with LinkResearchTools

9. DeepCrawl

DeepCrawl will help you to optimize technical health to create better customer experiences. It also increases organic visibility as well as drives better return on investment from your website.

It is a site crawler that crawls sites from top to bottom. DeepCrawl software crawls your website and provides you with actionable information to help you optimize your website for searched keywords.

KEY FEATURES:

  • Custom Scripts: allow you to specify custom scripts in the crawl setup so that you can remove iframes.
  • Health check.
  • Task management.
  • User roles.

PROS:

  • It is the most comprehensive website crawling tool.
  • On-page SEO recommendations.
  • Responsive modern interface.
  • Google Analytics and Google Search Console integration.
  • Backlink tracking.
  • Gadgets like phone breakdowns.

CONS:

  • It does only site crawling.
  • No keyword research, position monitoring or web indexing features.

PRICING:

Pricing starts at $89.00 per month.

There is no Deepcrawl free version. But they have a free trial.

Get started with DeepCrawl

10. Majestic

Majestic is another SEO tool that focuses on website crawling. It analyses backlinks and domains.

But its custom indexing metrics have some limitations, this platform doesn’t offer much broader SEO functionality but it’s one of the Ahrefs alternatives.

Key Features:

  • Search explorer: generates a search results page ranked by a proprietary search score.
  • Neighbourhood checker: used for spam link detection.
  • Related sites: identifies as related to the researched site based on backlinks and anchor texts.
  • Clique hunter: allows you to filter overlapping backlinks to identify all those which don’t point to your domain.

PROS

  • Broad array of backlink indexing and domain analysis tools.
  • Deep crawling capability.
  • Reliable and real reporting.
  • Browser plugins.
  • Useful help and FAQ resources .
  • Added campaign functionality.
  • BuzzSumo integration.

CONS

  • No keyword difficulty rankings and management.
  • No SERP results or landing page alignment.
  • No CPC/PPC metrics.
  • Custom Majestic metrics can be confusing

PRICING:

  • Lite: $79.99/month or $49.99/month (quarter billing)
  • Pro: $149.99/month or $99.99/month (quarter billing)
  • Full API: $399.99/month

Ahrefs is of the best SEO tools. But it is slightly expensive. Why are SEO solutions important? What are the best Ahrefs Alternatives?

Having access to accurate, reliable, easy-to-use SEO tools will only make your SEO strategy stronger. 

SEO tools help you identify keywords that you might have never thought of before. They will generate related keywords and variations that can be used in different types of content.

You’ll gain invaluable insights into not only how your own site is performing, but also what your competitors are doing in their SEO efforts.

With SEO tools, you can see which new and existing keywords your competitors are ranking for.

Then you can add these terms to your own list, use the tools to identify related keywords, and even consider expanding to new markets.

With a combination of tools, you’ll be able to build your SEO strategy from scratch.

Ahrefs Alternatives Or Competitors

Here’s the list:

  • SEMrush
  • Spyful
  • Moz pro
  • KWFinder
  • Advanced Web Ranking
  • Searchmetrics
  • LinkResearch Tools
  • Deepcrawl
  • Majestic

1. SEMrush

Semrush

SEMrush is my #1 SEO recommendation.

SEMrush is a great all-in-one powerful SEO tool for doing keyword research and analyzing how competitors are fairing. A great alternative to Ahrefs.

It is the best Ahrefs competitor for small and midsized business users. With SEMrush, you will have access to the world’s largest database of 20 billion keywords, 310 million ads and 17 billion URLs crawled per day.

KEY FEATURES:

  • Organic Research: gives you access to keywords used by your competitors.
  • Advertising Research: helps you run better ad campaigns by analyzing the ad budgets of the competitors.
  • Product Listing Ads: allows the users to see competitors’ Product listing Ads and product feeds.
  • Traffic Analytics: tells about the online performance and traffic of a website.

PROS:

  • Gives keyword research tool and domain analytics.
  • Provides backlink tracking.
  • Offers project-based SEO campaign.
  • Gives keyword suggestions and SEO recommendations.

CONS:

  • Doesn’t have keyword list management system.

PRICING:

SEMrush offers three paid plans.

  • Pro plan: $99.95,
  • Guru plan: $199.95, and
  • Business plan: $399.95.

There is also a quote-based Enterprise plan that you can customize according to the specific needs of your online business.

Get started with SEMrush

2. SpyFu

SpyFu is one of the best Ahrefs Alternatives. It is feature-rich. With SpyFu, you will get excellent reporting and incredible support for digital marketing and advertising. But it is a little bit difficult for beginners.

KEY FEATURES:

  • PPC Ad Rank Tracking: helps you keep track of the ads.
  • Monitor PPC Competitors: keeps track of emerging competitors.
  • Keyword Grouping: shows keyword of competitors.
  • AdWord Advisor: suggests useful keywords by analyzing run by your competitors.
  • Keyword Spy Tool: searches for keywords used by your competitors and the number of clicks they get from them.

PROS:

  • Offers a wide range of keyword search and management tools at an affordable price.
  • Interactive reporting and paid advertising metrics.
  • Can track backlinks and offers ongoing site monitoring and unlimited search results.

CONS:

  • No web-wide crawling.
  • Ad metrics can be complicated for novice SEO users.

PRICING:

SpyFu offers three different pricing plans. The pricing plans start from $33 per month up to $199 per month if billed annually.

Get started with SpyFu

3. Moz Pro

Moz Pro is one of the powerful alternatives to Ahrefs. It can help your business earn traffic that turns into conversions. It sets the standard for SEO tools for small businesses in many ways.

It is an analytics solution for small and large businesses that helps with rank tracking, website auditing, reports scheduling, and backlink measuring. It is an easy tool to use.

KEY FEATURES:

  • Rank Tracking: tracks performance of traffic-driving keywords.
  • Keyword Analysing: helps you find new keywords with competitor research and SERP analysis.
  • Backlink Analysis: provides metrics like Domain Authority and helps you build additional backlinks.
  • Site Audits: crawls all your webpages to find any errors.

PROS:

  • Moz Pro is a dynamic and powerful SEO tool suite.
  • It provides you with industry-standard metrics.
  • It offers handy suggestions on page optimization.

CONS:

  • It is not as intuitive as the competition.
  • Its depth and range of features might be overwhelming.

PRICING:

The paid plans range from $99 per month to $599 per month.

Moz offers a 30-day free trial.

Get started with Moz Pro

4. KWFinder

With KWFinder, one search can help you discover other related keywords that might be more relevant to you. It can be used to determine the difficulty of each keyword.

This helps you understand whether your page will have a chance of ranking for it. KWFinder can help you find out who your competitors are for each keyword and discover keywords that they may not be ranking.

It does very well and at a giveaway price. It’s a keyword research tool used by many SEO professionals.

KEY FEATURES:

  • Imports: imports the list of keywords from a CSV file.
  • More granular locations: used to search even by regions and cities.
  • More accurate Keyword SEO Difficulty: provides a lot more accurate keyword SEO difficulty.
  • Search volumes for months: shows the real amount of searches.
  • New user interface: usable on tablet now.
  • Trend: It shows the number of searches for the keyword over the past 12 months
  • Search: shows the number of searches per month for the keyword in the country you configured
  • CPC:shows the estimated cost you would pay per click to appear for that keyword using paid search
  • PPC: gives you paid search difficulty index from 0 to 100 indicating the level of competition in Google Ads
  • KD: Keyword Difficulty is from 0 to 100 indicating how difficult it is to rank for a keyword

PROS:

  • Low price.
  • Functionality of Keyword lists and management.
  • Access to detailed related keyword suggestions.
  • Provides rank tracking with new SERP Watcher tool.

CONS:

  • Limited advanced SEO tool capabilities.

PRICING:

They have three pricing tiers:

  • Basic plan: $29.90/month.
  • Premium tier: $39.90/ month.
  • Agency plan: $79.90/ month.

Get started with KWFinder

5. Advanced Web Ranking

AWR Cloud is a tool for managing, tracking, and reporting keyword rankings on all major search engines. In other words, it helps you to find the best strategy for your keywords and keyword phrases.

Remember, a good keyword is one with a high click-through rate. It offers an all-around toolset aimed at small to midsized businesses and digital marketers especially beginners.

It is not the cheapest tool but compared to other rank-tracking tools it, gives you all the necessary information to evaluate your ranking performance. All pricing plans have great features.

KEY FEATURES:

  • Snapshot of visibility: shows you exactly which keywords have moved into the top 3 positions. You will know whether particular keyword have gained or lost visibility.
  • Keyword Groups: It allows for tags to be applied to keywords so that they can be analyzed as a set.
  • CTR analysis: It integrates easily with Google Analytics and Google Search Console.
  • Links: analyses a website’s external links.

PROS:

  • Access to search rank tracking.
  • Backlink and domain data is compatible with Google Analytics.
  • Integration with Google Search Console for keywords research.
  • Monitors Google algorithm changes.

CONS:

  • Lacks built-in analysis capabilities in customizeable reports.
  • Lacks native functionality outside of Google integrations.

PRICING:

  • Starter plan: $49/month.
  • Pro plan: $99/month.
  • Agency plan: $199/ month, with 14,500 keywords per week plus API access.
  • Enterprise plan: $49/ month, with 35,500 keywords per week plus API access.

There is a free 30-day trial on all plans. Get started on AWR Cloud.

Get started with AWR Cloud

6. Searchmetrics

Searchmetrics is a search marketing software suite. Searchmetrics has a site crawler and a backlinks tool and it has expanded into the content marketing discipline.

It offers all the basic features any SEO provider would need. One of the main reasons marketers use the tool is that the Searchmetrics SEO visibility feature sets the benchmarks in the industry.  

The tool goes beyond most other tools in its content creation and workflow tools.

KEY FEATURES:

The features are self-explanatory and these include:

  • Domain Rankings
  • Keyword Rankings
  • Backlink Analysis
  • Site Optimization
  • URL Optimization
  • Keyword Optimization
  • Keyword Traffic Potential
  • Web Analytics Integration
  • Competitor Analysis
  • Keywords Discovery

PROS:

  • Vertical industry breakdown.
  • Advertising and PPC data.
  • Social link tracking.
  • Backlink tracking.
  • Basic keyword research.
  • Rank tracking.
  • Competitor analysis.

CONS:

  • Keyword metrics are limited.
  • No keyword management
  • No log file analysis.
  • User interface can be a bit difficulty.

PRICING:

Their pricing starts from €89.00/month.

They use the subscription pricing model. Interestingly, they have a subscription-free trial.

Get started with Searchmetrics Essentials

8. LinkResearch Tools

This is a tool specialized in backlinks. LinkResearchTools is for businesses of all sizes. It has audit, monitoring, and link-building tools. It is an SEO software that helps companies improve their organic rankings in the results of search engines. For example, Google, which is basing its ranking algorithms heavily on links between sites.

KEY FEATURES:

  • Competitive research: reviews what links your competitors have.
  • Quick analysis: provides a snapshot of your competitors link profile or your link profile.
  • Backlink profiling: gives you a more detailed view of a link profile.
  • Link monitoring: analyses your link profile and has an alerts system to notify you of any changes.
  • Link prospecting: helps to find viable link targets and also identifying their contact details.

PROS:

  • Backlink tracking and site link structure analysis.
  • Audit and recovery tools provide unique Google penalty or site re launch value.
  • Sales and marketing focused link prospecting tools.
  • Domain comparison tools.
  • Real time backlink alerting.
  • Free browser extensions.

CONS:

  • Completely report based with no pre populated or configurable dashboards.
  • Not much integration between one off tools in suite.
  • No unified navigation beyond static list of tools.
  • Keyword research capabilities are limited at best.
  • No ongoing position monitoring.
  • Comparatively expensive for SMBs.

PRICING:

The pricing starts from $499/month. They have a trial that costs $17 for 7 days.

Get started with LinkResearchTools

9. DeepCrawl

DeepCrawl will help you to optimize technical health to create better customer experiences. It also increases organic visibility as well as drives better return on investment from your website.

It is a site crawler that crawls sites from top to bottom. DeepCrawl software crawls your website and provides you with actionable information to help you optimize your website for searched keywords.

KEY FEATURES:

  • Custom Scripts: allow you to specify custom scripts in the crawl setup so that you can remove iframes.
  • Health check.
  • Task management.
  • User roles.

PROS:

  • It is the most comprehensive website crawling tool.
  • On-page SEO recommendations.
  • Responsive modern interface.
  • Google Analytics and Google Search Console integration.
  • Backlink tracking.
  • Gadgets like phone breakdowns.

CONS:

  • It does only site crawling.
  • No keyword research, position monitoring or web indexing features.

PRICING:

Pricing starts at $89.00 per month.

There is no Deepcrawl free version. But they have a free trial.

Get started with DeepCrawl

10. Majestic

Majestic is another SEO tool that focuses on website crawling. It analyses backlinks and domains.

But its custom indexing metrics have some limitations, this platform doesn’t offer much broader SEO functionality but it’s one of the Ahrefs alternatives.

Key Features:

  • Search explorer: generates a search results page ranked by a proprietary search score.
  • Neighbourhood checker: used for spam link detection.
  • Related sites: identifies as related to the researched site based on backlinks and anchor texts.
  • Clique hunter: allows you to filter overlapping backlinks to identify all those which don’t point to your domain.

PROS

  • Broad array of backlink indexing and domain analysis tools.
  • Deep crawling capability.
  • Reliable and real reporting.
  • Browser plugins.
  • Useful help and FAQ resources .
  • Added campaign functionality.
  • BuzzSumo integration.

CONS

  • No keyword difficulty rankings and management.
  • No SERP results or landing page alignment.
  • No CPC/PPC metrics.
  • Custom Majestic metrics can be confusing

PRICING:

  • Lite: $79.99/month or $49.99/month (quarter billing)
  • Pro: $149.99/month or $99.99/month (quarter billing)
  • Full API: $399.99/month

Ahrefs is of the best SEO tools. But it is slightly expensive. Why are SEO solutions important? What are the best Ahrefs Alternatives?

Having access to accurate, reliable, easy-to-use SEO tools will only make your SEO strategy stronger. 

SEO tools help you identify keywords that you might have never thought of before. They will generate related keywords and variations that can be used in different types of content.

You’ll gain invaluable insights into not only how your own site is performing, but also what your competitors are doing in their SEO efforts.

With SEO tools, you can see which new and existing keywords your competitors are ranking for.

Then you can add these terms to your own list, use the tools to identify related keywords, and even consider expanding to new markets.

With a combination of tools, you’ll be able to build your SEO strategy from scratch.

Ahrefs Alternatives Or Competitors

Here’s the list:

  • SEMrush
  • Spyful
  • Moz pro
  • KWFinder
  • Advanced Web Ranking
  • Searchmetrics
  • LinkResearch Tools
  • Deepcrawl
  • Majestic

1. SEMrush

Semrush

SEMrush is my #1 SEO recommendation.

SEMrush is a great all-in-one powerful SEO tool for doing keyword research and analyzing how competitors are fairing. A great alternative to Ahrefs.

It is the best Ahrefs competitor for small and midsized business users. With SEMrush, you will have access to the world’s largest database of 20 billion keywords, 310 million ads and 17 billion URLs crawled per day.

KEY FEATURES:

  • Organic Research: gives you access to keywords used by your competitors.
  • Advertising Research: helps you run better ad campaigns by analyzing the ad budgets of the competitors.
  • Product Listing Ads: allows the users to see competitors’ Product listing Ads and product feeds.
  • Traffic Analytics: tells about the online performance and traffic of a website.

PROS:

  • Gives keyword research tool and domain analytics.
  • Provides backlink tracking.
  • Offers project-based SEO campaign.
  • Gives keyword suggestions and SEO recommendations.

CONS:

  • Doesn’t have keyword list management system.

PRICING:

SEMrush offers three paid plans.

  • Pro plan: $99.95,
  • Guru plan: $199.95, and
  • Business plan: $399.95.

There is also a quote-based Enterprise plan that you can customize according to the specific needs of your online business.

Get started with SEMrush

2. SpyFu

SpyFu is one of the best Ahrefs Alternatives. It is feature-rich. With SpyFu, you will get excellent reporting and incredible support for digital marketing and advertising. But it is a little bit difficult for beginners.

KEY FEATURES:

  • PPC Ad Rank Tracking: helps you keep track of the ads.
  • Monitor PPC Competitors: keeps track of emerging competitors.
  • Keyword Grouping: shows keyword of competitors.
  • AdWord Advisor: suggests useful keywords by analyzing run by your competitors.
  • Keyword Spy Tool: searches for keywords used by your competitors and the number of clicks they get from them.

PROS:

  • Offers a wide range of keyword search and management tools at an affordable price.
  • Interactive reporting and paid advertising metrics.
  • Can track backlinks and offers ongoing site monitoring and unlimited search results.

CONS:

  • No web-wide crawling.
  • Ad metrics can be complicated for novice SEO users.

PRICING:

SpyFu offers three different pricing plans. The pricing plans start from $33 per month up to $199 per month if billed annually.

Get started with SpyFu

3. Moz Pro

Moz Pro is one of the powerful alternatives to Ahrefs. It can help your business earn traffic that turns into conversions. It sets the standard for SEO tools for small businesses in many ways.

It is an analytics solution for small and large businesses that helps with rank tracking, website auditing, reports scheduling, and backlink measuring. It is an easy tool to use.

KEY FEATURES:

  • Rank Tracking: tracks performance of traffic-driving keywords.
  • Keyword Analysing: helps you find new keywords with competitor research and SERP analysis.
  • Backlink Analysis: provides metrics like Domain Authority and helps you build additional backlinks.
  • Site Audits: crawls all your webpages to find any errors.

PROS:

  • Moz Pro is a dynamic and powerful SEO tool suite.
  • It provides you with industry-standard metrics.
  • It offers handy suggestions on page optimization.

CONS:

  • It is not as intuitive as the competition.
  • Its depth and range of features might be overwhelming.

PRICING:

The paid plans range from $99 per month to $599 per month.

Moz offers a 30-day free trial.

Get started with Moz Pro

4. KWFinder

With KWFinder, one search can help you discover other related keywords that might be more relevant to you. It can be used to determine the difficulty of each keyword.

This helps you understand whether your page will have a chance of ranking for it. KWFinder can help you find out who your competitors are for each keyword and discover keywords that they may not be ranking.

It does very well and at a giveaway price. It’s a keyword research tool used by many SEO professionals.

KEY FEATURES:

  • Imports: imports the list of keywords from a CSV file.
  • More granular locations: used to search even by regions and cities.
  • More accurate Keyword SEO Difficulty: provides a lot more accurate keyword SEO difficulty.
  • Search volumes for months: shows the real amount of searches.
  • New user interface: usable on tablet now.
  • Trend: It shows the number of searches for the keyword over the past 12 months
  • Search: shows the number of searches per month for the keyword in the country you configured
  • CPC:shows the estimated cost you would pay per click to appear for that keyword using paid search
  • PPC: gives you paid search difficulty index from 0 to 100 indicating the level of competition in Google Ads
  • KD: Keyword Difficulty is from 0 to 100 indicating how difficult it is to rank for a keyword

PROS:

  • Low price.
  • Functionality of Keyword lists and management.
  • Access to detailed related keyword suggestions.
  • Provides rank tracking with new SERP Watcher tool.

CONS:

  • Limited advanced SEO tool capabilities.

PRICING:

They have three pricing tiers:

  • Basic plan: $29.90/month.
  • Premium tier: $39.90/ month.
  • Agency plan: $79.90/ month.

Get started with KWFinder

5. Advanced Web Ranking

AWR Cloud is a tool for managing, tracking, and reporting keyword rankings on all major search engines. In other words, it helps you to find the best strategy for your keywords and keyword phrases.

Remember, a good keyword is one with a high click-through rate. It offers an all-around toolset aimed at small to midsized businesses and digital marketers especially beginners.

It is not the cheapest tool but compared to other rank-tracking tools it, gives you all the necessary information to evaluate your ranking performance. All pricing plans have great features.

KEY FEATURES:

  • Snapshot of visibility: shows you exactly which keywords have moved into the top 3 positions. You will know whether particular keyword have gained or lost visibility.
  • Keyword Groups: It allows for tags to be applied to keywords so that they can be analyzed as a set.
  • CTR analysis: It integrates easily with Google Analytics and Google Search Console.
  • Links: analyses a website’s external links.

PROS:

  • Access to search rank tracking.
  • Backlink and domain data is compatible with Google Analytics.
  • Integration with Google Search Console for keywords research.
  • Monitors Google algorithm changes.

CONS:

  • Lacks built-in analysis capabilities in customizeable reports.
  • Lacks native functionality outside of Google integrations.

PRICING:

  • Starter plan: $49/month.
  • Pro plan: $99/month.
  • Agency plan: $199/ month, with 14,500 keywords per week plus API access.
  • Enterprise plan: $49/ month, with 35,500 keywords per week plus API access.

There is a free 30-day trial on all plans. Get started on AWR Cloud.

Get started with AWR Cloud

6. Searchmetrics

Searchmetrics is a search marketing software suite. Searchmetrics has a site crawler and a backlinks tool and it has expanded into the content marketing discipline.

It offers all the basic features any SEO provider would need. One of the main reasons marketers use the tool is that the Searchmetrics SEO visibility feature sets the benchmarks in the industry.  

The tool goes beyond most other tools in its content creation and workflow tools.

KEY FEATURES:

The features are self-explanatory and these include:

  • Domain Rankings
  • Keyword Rankings
  • Backlink Analysis
  • Site Optimization
  • URL Optimization
  • Keyword Optimization
  • Keyword Traffic Potential
  • Web Analytics Integration
  • Competitor Analysis
  • Keywords Discovery

PROS:

  • Vertical industry breakdown.
  • Advertising and PPC data.
  • Social link tracking.
  • Backlink tracking.
  • Basic keyword research.
  • Rank tracking.
  • Competitor analysis.

CONS:

  • Keyword metrics are limited.
  • No keyword management
  • No log file analysis.
  • User interface can be a bit difficulty.

PRICING:

Their pricing starts from €89.00/month.

They use the subscription pricing model. Interestingly, they have a subscription-free trial.

Get started with Searchmetrics Essentials

8. LinkResearch Tools

This is a tool specialized in backlinks. LinkResearchTools is for businesses of all sizes. It has audit, monitoring, and link-building tools. It is an SEO software that helps companies improve their organic rankings in the results of search engines. For example, Google, which is basing its ranking algorithms heavily on links between sites.

KEY FEATURES:

  • Competitive research: reviews what links your competitors have.
  • Quick analysis: provides a snapshot of your competitors link profile or your link profile.
  • Backlink profiling: gives you a more detailed view of a link profile.
  • Link monitoring: analyses your link profile and has an alerts system to notify you of any changes.
  • Link prospecting: helps to find viable link targets and also identifying their contact details.

PROS:

  • Backlink tracking and site link structure analysis.
  • Audit and recovery tools provide unique Google penalty or site re launch value.
  • Sales and marketing focused link prospecting tools.
  • Domain comparison tools.
  • Real time backlink alerting.
  • Free browser extensions.

CONS:

  • Completely report based with no pre populated or configurable dashboards.
  • Not much integration between one off tools in suite.
  • No unified navigation beyond static list of tools.
  • Keyword research capabilities are limited at best.
  • No ongoing position monitoring.
  • Comparatively expensive for SMBs.

PRICING:

The pricing starts from $499/month. They have a trial that costs $17 for 7 days.

Get started with LinkResearchTools

9. DeepCrawl

DeepCrawl will help you to optimize technical health to create better customer experiences. It also increases organic visibility as well as drives better return on investment from your website.

It is a site crawler that crawls sites from top to bottom. DeepCrawl software crawls your website and provides you with actionable information to help you optimize your website for searched keywords.

KEY FEATURES:

  • Custom Scripts: allow you to specify custom scripts in the crawl setup so that you can remove iframes.
  • Health check.
  • Task management.
  • User roles.

PROS:

  • It is the most comprehensive website crawling tool.
  • On-page SEO recommendations.
  • Responsive modern interface.
  • Google Analytics and Google Search Console integration.
  • Backlink tracking.
  • Gadgets like phone breakdowns.

CONS:

  • It does only site crawling.
  • No keyword research, position monitoring or web indexing features.

PRICING:

Pricing starts at $89.00 per month.

There is no Deepcrawl free version. But they have a free trial.

Get started with DeepCrawl

10. Majestic

Majestic is another SEO tool that focuses on website crawling. It analyses backlinks and domains.

But its custom indexing metrics have some limitations, this platform doesn’t offer much broader SEO functionality but it’s one of the Ahrefs alternatives.

Key Features:

  • Search explorer: generates a search results page ranked by a proprietary search score.
  • Neighbourhood checker: used for spam link detection.
  • Related sites: identifies as related to the researched site based on backlinks and anchor texts.
  • Clique hunter: allows you to filter overlapping backlinks to identify all those which don’t point to your domain.

PROS

  • Broad array of backlink indexing and domain analysis tools.
  • Deep crawling capability.
  • Reliable and real reporting.
  • Browser plugins.
  • Useful help and FAQ resources .
  • Added campaign functionality.
  • BuzzSumo integration.

CONS

  • No keyword difficulty rankings and management.
  • No SERP results or landing page alignment.
  • No CPC/PPC metrics.
  • Custom Majestic metrics can be confusing

PRICING:

  • Lite: $79.99/month or $49.99/month (quarter billing)
  • Pro: $149.99/month or $99.99/month (quarter billing)
  • Full API: $399.99/month

Ahrefs is of the best SEO tools. But it is slightly expensive. Why are SEO solutions important? What are the best Ahrefs Alternatives?

Having access to accurate, reliable, easy-to-use SEO tools will only make your SEO strategy stronger. 

SEO tools help you identify keywords that you might have never thought of before. They will generate related keywords and variations that can be used in different types of content.

You’ll gain invaluable insights into not only how your own site is performing, but also what your competitors are doing in their SEO efforts.

With SEO tools, you can see which new and existing keywords your competitors are ranking for.

Then you can add these terms to your own list, use the tools to identify related keywords, and even consider expanding to new markets.

With a combination of tools, you’ll be able to build your SEO strategy from scratch.

Ahrefs Alternatives Or Competitors

Here’s the list:

  • SEMrush
  • Spyful
  • Moz pro
  • KWFinder
  • Advanced Web Ranking
  • Searchmetrics
  • LinkResearch Tools
  • Deepcrawl
  • Majestic

1. SEMrush

Semrush

SEMrush is my #1 SEO recommendation.

SEMrush is a great all-in-one powerful SEO tool for doing keyword research and analyzing how competitors are fairing. A great alternative to Ahrefs.

It is the best Ahrefs competitor for small and midsized business users. With SEMrush, you will have access to the world’s largest database of 20 billion keywords, 310 million ads and 17 billion URLs crawled per day.

KEY FEATURES:

  • Organic Research: gives you access to keywords used by your competitors.
  • Advertising Research: helps you run better ad campaigns by analyzing the ad budgets of the competitors.
  • Product Listing Ads: allows the users to see competitors’ Product listing Ads and product feeds.
  • Traffic Analytics: tells about the online performance and traffic of a website.

PROS:

  • Gives keyword research tool and domain analytics.
  • Provides backlink tracking.
  • Offers project-based SEO campaign.
  • Gives keyword suggestions and SEO recommendations.

CONS:

  • Doesn’t have keyword list management system.

PRICING:

SEMrush offers three paid plans.

  • Pro plan: $99.95,
  • Guru plan: $199.95, and
  • Business plan: $399.95.

There is also a quote-based Enterprise plan that you can customize according to the specific needs of your online business.

Get started with SEMrush

2. SpyFu

SpyFu is one of the best Ahrefs Alternatives. It is feature-rich. With SpyFu, you will get excellent reporting and incredible support for digital marketing and advertising. But it is a little bit difficult for beginners.

KEY FEATURES:

  • PPC Ad Rank Tracking: helps you keep track of the ads.
  • Monitor PPC Competitors: keeps track of emerging competitors.
  • Keyword Grouping: shows keyword of competitors.
  • AdWord Advisor: suggests useful keywords by analyzing run by your competitors.
  • Keyword Spy Tool: searches for keywords used by your competitors and the number of clicks they get from them.

PROS:

  • Offers a wide range of keyword search and management tools at an affordable price.
  • Interactive reporting and paid advertising metrics.
  • Can track backlinks and offers ongoing site monitoring and unlimited search results.

CONS:

  • No web-wide crawling.
  • Ad metrics can be complicated for novice SEO users.

PRICING:

SpyFu offers three different pricing plans. The pricing plans start from $33 per month up to $199 per month if billed annually.

Get started with SpyFu

3. Moz Pro

Moz Pro is one of the powerful alternatives to Ahrefs. It can help your business earn traffic that turns into conversions. It sets the standard for SEO tools for small businesses in many ways.

It is an analytics solution for small and large businesses that helps with rank tracking, website auditing, reports scheduling, and backlink measuring. It is an easy tool to use.

KEY FEATURES:

  • Rank Tracking: tracks performance of traffic-driving keywords.
  • Keyword Analysing: helps you find new keywords with competitor research and SERP analysis.
  • Backlink Analysis: provides metrics like Domain Authority and helps you build additional backlinks.
  • Site Audits: crawls all your webpages to find any errors.

PROS:

  • Moz Pro is a dynamic and powerful SEO tool suite.
  • It provides you with industry-standard metrics.
  • It offers handy suggestions on page optimization.

CONS:

  • It is not as intuitive as the competition.
  • Its depth and range of features might be overwhelming.

PRICING:

The paid plans range from $99 per month to $599 per month.

Moz offers a 30-day free trial.

Get started with Moz Pro

4. KWFinder

With KWFinder, one search can help you discover other related keywords that might be more relevant to you. It can be used to determine the difficulty of each keyword.

This helps you understand whether your page will have a chance of ranking for it. KWFinder can help you find out who your competitors are for each keyword and discover keywords that they may not be ranking.

It does very well and at a giveaway price. It’s a keyword research tool used by many SEO professionals.

KEY FEATURES:

  • Imports: imports the list of keywords from a CSV file.
  • More granular locations: used to search even by regions and cities.
  • More accurate Keyword SEO Difficulty: provides a lot more accurate keyword SEO difficulty.
  • Search volumes for months: shows the real amount of searches.
  • New user interface: usable on tablet now.
  • Trend: It shows the number of searches for the keyword over the past 12 months
  • Search: shows the number of searches per month for the keyword in the country you configured
  • CPC:shows the estimated cost you would pay per click to appear for that keyword using paid search
  • PPC: gives you paid search difficulty index from 0 to 100 indicating the level of competition in Google Ads
  • KD: Keyword Difficulty is from 0 to 100 indicating how difficult it is to rank for a keyword

PROS:

  • Low price.
  • Functionality of Keyword lists and management.
  • Access to detailed related keyword suggestions.
  • Provides rank tracking with new SERP Watcher tool.

CONS:

  • Limited advanced SEO tool capabilities.

PRICING:

They have three pricing tiers:

  • Basic plan: $29.90/month.
  • Premium tier: $39.90/ month.
  • Agency plan: $79.90/ month.

Get started with KWFinder

5. Advanced Web Ranking

AWR Cloud is a tool for managing, tracking, and reporting keyword rankings on all major search engines. In other words, it helps you to find the best strategy for your keywords and keyword phrases.

Remember, a good keyword is one with a high click-through rate. It offers an all-around toolset aimed at small to midsized businesses and digital marketers especially beginners.

It is not the cheapest tool but compared to other rank-tracking tools it, gives you all the necessary information to evaluate your ranking performance. All pricing plans have great features.

KEY FEATURES:

  • Snapshot of visibility: shows you exactly which keywords have moved into the top 3 positions. You will know whether particular keyword have gained or lost visibility.
  • Keyword Groups: It allows for tags to be applied to keywords so that they can be analyzed as a set.
  • CTR analysis: It integrates easily with Google Analytics and Google Search Console.
  • Links: analyses a website’s external links.

PROS:

  • Access to search rank tracking.
  • Backlink and domain data is compatible with Google Analytics.
  • Integration with Google Search Console for keywords research.
  • Monitors Google algorithm changes.

CONS:

  • Lacks built-in analysis capabilities in customizeable reports.
  • Lacks native functionality outside of Google integrations.

PRICING:

  • Starter plan: $49/month.
  • Pro plan: $99/month.
  • Agency plan: $199/ month, with 14,500 keywords per week plus API access.
  • Enterprise plan: $49/ month, with 35,500 keywords per week plus API access.

There is a free 30-day trial on all plans. Get started on AWR Cloud.

Get started with AWR Cloud

6. Searchmetrics

Searchmetrics is a search marketing software suite. Searchmetrics has a site crawler and a backlinks tool and it has expanded into the content marketing discipline.

It offers all the basic features any SEO provider would need. One of the main reasons marketers use the tool is that the Searchmetrics SEO visibility feature sets the benchmarks in the industry.  

The tool goes beyond most other tools in its content creation and workflow tools.

KEY FEATURES:

The features are self-explanatory and these include:

  • Domain Rankings
  • Keyword Rankings
  • Backlink Analysis
  • Site Optimization
  • URL Optimization
  • Keyword Optimization
  • Keyword Traffic Potential
  • Web Analytics Integration
  • Competitor Analysis
  • Keywords Discovery

PROS:

  • Vertical industry breakdown.
  • Advertising and PPC data.
  • Social link tracking.
  • Backlink tracking.
  • Basic keyword research.
  • Rank tracking.
  • Competitor analysis.

CONS:

  • Keyword metrics are limited.
  • No keyword management
  • No log file analysis.
  • User interface can be a bit difficulty.

PRICING:

Their pricing starts from €89.00/month.

They use the subscription pricing model. Interestingly, they have a subscription-free trial.

Get started with Searchmetrics Essentials

8. LinkResearch Tools

This is a tool specialized in backlinks. LinkResearchTools is for businesses of all sizes. It has audit, monitoring, and link-building tools. It is an SEO software that helps companies improve their organic rankings in the results of search engines. For example, Google, which is basing its ranking algorithms heavily on links between sites.

KEY FEATURES:

  • Competitive research: reviews what links your competitors have.
  • Quick analysis: provides a snapshot of your competitors link profile or your link profile.
  • Backlink profiling: gives you a more detailed view of a link profile.
  • Link monitoring: analyses your link profile and has an alerts system to notify you of any changes.
  • Link prospecting: helps to find viable link targets and also identifying their contact details.

PROS:

  • Backlink tracking and site link structure analysis.
  • Audit and recovery tools provide unique Google penalty or site re launch value.
  • Sales and marketing focused link prospecting tools.
  • Domain comparison tools.
  • Real time backlink alerting.
  • Free browser extensions.

CONS:

  • Completely report based with no pre populated or configurable dashboards.
  • Not much integration between one off tools in suite.
  • No unified navigation beyond static list of tools.
  • Keyword research capabilities are limited at best.
  • No ongoing position monitoring.
  • Comparatively expensive for SMBs.

PRICING:

The pricing starts from $499/month. They have a trial that costs $17 for 7 days.

Get started with LinkResearchTools

9. DeepCrawl

DeepCrawl will help you to optimize technical health to create better customer experiences. It also increases organic visibility as well as drives better return on investment from your website.

It is a site crawler that crawls sites from top to bottom. DeepCrawl software crawls your website and provides you with actionable information to help you optimize your website for searched keywords.

KEY FEATURES:

  • Custom Scripts: allow you to specify custom scripts in the crawl setup so that you can remove iframes.
  • Health check.
  • Task management.
  • User roles.

PROS:

  • It is the most comprehensive website crawling tool.
  • On-page SEO recommendations.
  • Responsive modern interface.
  • Google Analytics and Google Search Console integration.
  • Backlink tracking.
  • Gadgets like phone breakdowns.

CONS:

  • It does only site crawling.
  • No keyword research, position monitoring or web indexing features.

PRICING:

Pricing starts at $89.00 per month.

There is no Deepcrawl free version. But they have a free trial.

Get started with DeepCrawl

10. Majestic

Majestic is another SEO tool that focuses on website crawling. It analyses backlinks and domains.

But its custom indexing metrics have some limitations, this platform doesn’t offer much broader SEO functionality but it’s one of the Ahrefs alternatives.

Key Features:

  • Search explorer: generates a search results page ranked by a proprietary search score.
  • Neighbourhood checker: used for spam link detection.
  • Related sites: identifies as related to the researched site based on backlinks and anchor texts.
  • Clique hunter: allows you to filter overlapping backlinks to identify all those which don’t point to your domain.

PROS

  • Broad array of backlink indexing and domain analysis tools.
  • Deep crawling capability.
  • Reliable and real reporting.
  • Browser plugins.
  • Useful help and FAQ resources .
  • Added campaign functionality.
  • BuzzSumo integration.

CONS

  • No keyword difficulty rankings and management.
  • No SERP results or landing page alignment.
  • No CPC/PPC metrics.
  • Custom Majestic metrics can be confusing

PRICING:

  • Lite: $79.99/month or $49.99/month (quarter billing)
  • Pro: $149.99/month or $99.99/month (quarter billing)
  • Full API: $399.99/month

Ahrefs is of the best SEO tools. But it is slightly expensive. Why are SEO solutions important? What are the best Ahrefs Alternatives?

Having access to accurate, reliable, easy-to-use SEO tools will only make your SEO strategy stronger. 

SEO tools help you identify keywords that you might have never thought of before. They will generate related keywords and variations that can be used in different types of content.

You’ll gain invaluable insights into not only how your own site is performing, but also what your competitors are doing in their SEO efforts.

With SEO tools, you can see which new and existing keywords your competitors are ranking for.

Then you can add these terms to your own list, use the tools to identify related keywords, and even consider expanding to new markets.

With a combination of tools, you’ll be able to build your SEO strategy from scratch.

Ahrefs Alternatives Or Competitors

Here’s the list:

  • SEMrush
  • Spyful
  • Moz pro
  • KWFinder
  • Advanced Web Ranking
  • Searchmetrics
  • LinkResearch Tools
  • Deepcrawl
  • Majestic

1. SEMrush

Semrush

SEMrush is my #1 SEO recommendation.

SEMrush is a great all-in-one powerful SEO tool for doing keyword research and analyzing how competitors are fairing. A great alternative to Ahrefs.

It is the best Ahrefs competitor for small and midsized business users. With SEMrush, you will have access to the world’s largest database of 20 billion keywords, 310 million ads and 17 billion URLs crawled per day.

KEY FEATURES:

  • Organic Research: gives you access to keywords used by your competitors.
  • Advertising Research: helps you run better ad campaigns by analyzing the ad budgets of the competitors.
  • Product Listing Ads: allows the users to see competitors’ Product listing Ads and product feeds.
  • Traffic Analytics: tells about the online performance and traffic of a website.

PROS:

  • Gives keyword research tool and domain analytics.
  • Provides backlink tracking.
  • Offers project-based SEO campaign.
  • Gives keyword suggestions and SEO recommendations.

CONS:

  • Doesn’t have keyword list management system.

PRICING:

SEMrush offers three paid plans.

  • Pro plan: $99.95,
  • Guru plan: $199.95, and
  • Business plan: $399.95.

There is also a quote-based Enterprise plan that you can customize according to the specific needs of your online business.

Get started with SEMrush

2. SpyFu

SpyFu is one of the best Ahrefs Alternatives. It is feature-rich. With SpyFu, you will get excellent reporting and incredible support for digital marketing and advertising. But it is a little bit difficult for beginners.

KEY FEATURES:

  • PPC Ad Rank Tracking: helps you keep track of the ads.
  • Monitor PPC Competitors: keeps track of emerging competitors.
  • Keyword Grouping: shows keyword of competitors.
  • AdWord Advisor: suggests useful keywords by analyzing run by your competitors.
  • Keyword Spy Tool: searches for keywords used by your competitors and the number of clicks they get from them.

PROS:

  • Offers a wide range of keyword search and management tools at an affordable price.
  • Interactive reporting and paid advertising metrics.
  • Can track backlinks and offers ongoing site monitoring and unlimited search results.

CONS:

  • No web-wide crawling.
  • Ad metrics can be complicated for novice SEO users.

PRICING:

SpyFu offers three different pricing plans. The pricing plans start from $33 per month up to $199 per month if billed annually.

Get started with SpyFu

3. Moz Pro

Moz Pro is one of the powerful alternatives to Ahrefs. It can help your business earn traffic that turns into conversions. It sets the standard for SEO tools for small businesses in many ways.

It is an analytics solution for small and large businesses that helps with rank tracking, website auditing, reports scheduling, and backlink measuring. It is an easy tool to use.

KEY FEATURES:

  • Rank Tracking: tracks performance of traffic-driving keywords.
  • Keyword Analysing: helps you find new keywords with competitor research and SERP analysis.
  • Backlink Analysis: provides metrics like Domain Authority and helps you build additional backlinks.
  • Site Audits: crawls all your webpages to find any errors.

PROS:

  • Moz Pro is a dynamic and powerful SEO tool suite.
  • It provides you with industry-standard metrics.
  • It offers handy suggestions on page optimization.

CONS:

  • It is not as intuitive as the competition.
  • Its depth and range of features might be overwhelming.

PRICING:

The paid plans range from $99 per month to $599 per month.

Moz offers a 30-day free trial.

Get started with Moz Pro

4. KWFinder

With KWFinder, one search can help you discover other related keywords that might be more relevant to you. It can be used to determine the difficulty of each keyword.

This helps you understand whether your page will have a chance of ranking for it. KWFinder can help you find out who your competitors are for each keyword and discover keywords that they may not be ranking.

It does very well and at a giveaway price. It’s a keyword research tool used by many SEO professionals.

KEY FEATURES:

  • Imports: imports the list of keywords from a CSV file.
  • More granular locations: used to search even by regions and cities.
  • More accurate Keyword SEO Difficulty: provides a lot more accurate keyword SEO difficulty.
  • Search volumes for months: shows the real amount of searches.
  • New user interface: usable on tablet now.
  • Trend: It shows the number of searches for the keyword over the past 12 months
  • Search: shows the number of searches per month for the keyword in the country you configured
  • CPC:shows the estimated cost you would pay per click to appear for that keyword using paid search
  • PPC: gives you paid search difficulty index from 0 to 100 indicating the level of competition in Google Ads
  • KD: Keyword Difficulty is from 0 to 100 indicating how difficult it is to rank for a keyword

PROS:

  • Low price.
  • Functionality of Keyword lists and management.
  • Access to detailed related keyword suggestions.
  • Provides rank tracking with new SERP Watcher tool.

CONS:

  • Limited advanced SEO tool capabilities.

PRICING:

They have three pricing tiers:

  • Basic plan: $29.90/month.
  • Premium tier: $39.90/ month.
  • Agency plan: $79.90/ month.

Get started with KWFinder

5. Advanced Web Ranking

AWR Cloud is a tool for managing, tracking, and reporting keyword rankings on all major search engines. In other words, it helps you to find the best strategy for your keywords and keyword phrases.

Remember, a good keyword is one with a high click-through rate. It offers an all-around toolset aimed at small to midsized businesses and digital marketers especially beginners.

It is not the cheapest tool but compared to other rank-tracking tools it, gives you all the necessary information to evaluate your ranking performance. All pricing plans have great features.

KEY FEATURES:

  • Snapshot of visibility: shows you exactly which keywords have moved into the top 3 positions. You will know whether particular keyword have gained or lost visibility.
  • Keyword Groups: It allows for tags to be applied to keywords so that they can be analyzed as a set.
  • CTR analysis: It integrates easily with Google Analytics and Google Search Console.
  • Links: analyses a website’s external links.

PROS:

  • Access to search rank tracking.
  • Backlink and domain data is compatible with Google Analytics.
  • Integration with Google Search Console for keywords research.
  • Monitors Google algorithm changes.

CONS:

  • Lacks built-in analysis capabilities in customizeable reports.
  • Lacks native functionality outside of Google integrations.

PRICING:

  • Starter plan: $49/month.
  • Pro plan: $99/month.
  • Agency plan: $199/ month, with 14,500 keywords per week plus API access.
  • Enterprise plan: $49/ month, with 35,500 keywords per week plus API access.

There is a free 30-day trial on all plans. Get started on AWR Cloud.

Get started with AWR Cloud

6. Searchmetrics

Searchmetrics is a search marketing software suite. Searchmetrics has a site crawler and a backlinks tool and it has expanded into the content marketing discipline.

It offers all the basic features any SEO provider would need. One of the main reasons marketers use the tool is that the Searchmetrics SEO visibility feature sets the benchmarks in the industry.  

The tool goes beyond most other tools in its content creation and workflow tools.

KEY FEATURES:

The features are self-explanatory and these include:

  • Domain Rankings
  • Keyword Rankings
  • Backlink Analysis
  • Site Optimization
  • URL Optimization
  • Keyword Optimization
  • Keyword Traffic Potential
  • Web Analytics Integration
  • Competitor Analysis
  • Keywords Discovery

PROS:

  • Vertical industry breakdown.
  • Advertising and PPC data.
  • Social link tracking.
  • Backlink tracking.
  • Basic keyword research.
  • Rank tracking.
  • Competitor analysis.

CONS:

  • Keyword metrics are limited.
  • No keyword management
  • No log file analysis.
  • User interface can be a bit difficulty.

PRICING:

Their pricing starts from €89.00/month.

They use the subscription pricing model. Interestingly, they have a subscription-free trial.

Get started with Searchmetrics Essentials

8. LinkResearch Tools

This is a tool specialized in backlinks. LinkResearchTools is for businesses of all sizes. It has audit, monitoring, and link-building tools. It is an SEO software that helps companies improve their organic rankings in the results of search engines. For example, Google, which is basing its ranking algorithms heavily on links between sites.

KEY FEATURES:

  • Competitive research: reviews what links your competitors have.
  • Quick analysis: provides a snapshot of your competitors link profile or your link profile.
  • Backlink profiling: gives you a more detailed view of a link profile.
  • Link monitoring: analyses your link profile and has an alerts system to notify you of any changes.
  • Link prospecting: helps to find viable link targets and also identifying their contact details.

PROS:

  • Backlink tracking and site link structure analysis.
  • Audit and recovery tools provide unique Google penalty or site re launch value.
  • Sales and marketing focused link prospecting tools.
  • Domain comparison tools.
  • Real time backlink alerting.
  • Free browser extensions.

CONS:

  • Completely report based with no pre populated or configurable dashboards.
  • Not much integration between one off tools in suite.
  • No unified navigation beyond static list of tools.
  • Keyword research capabilities are limited at best.
  • No ongoing position monitoring.
  • Comparatively expensive for SMBs.

PRICING:

The pricing starts from $499/month. They have a trial that costs $17 for 7 days.

Get started with LinkResearchTools

9. DeepCrawl

DeepCrawl will help you to optimize technical health to create better customer experiences. It also increases organic visibility as well as drives better return on investment from your website.

It is a site crawler that crawls sites from top to bottom. DeepCrawl software crawls your website and provides you with actionable information to help you optimize your website for searched keywords.

KEY FEATURES:

  • Custom Scripts: allow you to specify custom scripts in the crawl setup so that you can remove iframes.
  • Health check.
  • Task management.
  • User roles.

PROS:

  • It is the most comprehensive website crawling tool.
  • On-page SEO recommendations.
  • Responsive modern interface.
  • Google Analytics and Google Search Console integration.
  • Backlink tracking.
  • Gadgets like phone breakdowns.

CONS:

  • It does only site crawling.
  • No keyword research, position monitoring or web indexing features.

PRICING:

Pricing starts at $89.00 per month.

There is no Deepcrawl free version. But they have a free trial.

Get started with DeepCrawl

10. Majestic

Majestic is another SEO tool that focuses on website crawling. It analyses backlinks and domains.

But its custom indexing metrics have some limitations, this platform doesn’t offer much broader SEO functionality but it’s one of the Ahrefs alternatives.

Key Features:

  • Search explorer: generates a search results page ranked by a proprietary search score.
  • Neighbourhood checker: used for spam link detection.
  • Related sites: identifies as related to the researched site based on backlinks and anchor texts.
  • Clique hunter: allows you to filter overlapping backlinks to identify all those which don’t point to your domain.

PROS

  • Broad array of backlink indexing and domain analysis tools.
  • Deep crawling capability.
  • Reliable and real reporting.
  • Browser plugins.
  • Useful help and FAQ resources .
  • Added campaign functionality.
  • BuzzSumo integration.

CONS

  • No keyword difficulty rankings and management.
  • No SERP results or landing page alignment.
  • No CPC/PPC metrics.
  • Custom Majestic metrics can be confusing

PRICING:

  • Lite: $79.99/month or $49.99/month (quarter billing)
  • Pro: $149.99/month or $99.99/month (quarter billing)
  • Full API: $399.99/month

Ahrefs is of the best SEO tools. But it is slightly expensive. Why are SEO solutions important? What are the best Ahrefs Alternatives?

Having access to accurate, reliable, easy-to-use SEO tools will only make your SEO strategy stronger. 

SEO tools help you identify keywords that you might have never thought of before. They will generate related keywords and variations that can be used in different types of content.

You’ll gain invaluable insights into not only how your own site is performing, but also what your competitors are doing in their SEO efforts.

With SEO tools, you can see which new and existing keywords your competitors are ranking for.

Then you can add these terms to your own list, use the tools to identify related keywords, and even consider expanding to new markets.

With a combination of tools, you’ll be able to build your SEO strategy from scratch.

Ahrefs Alternatives Or Competitors

Here’s the list:

  • SEMrush
  • Spyful
  • Moz pro
  • KWFinder
  • Advanced Web Ranking
  • Searchmetrics
  • LinkResearch Tools
  • Deepcrawl
  • Majestic

1. SEMrush

Semrush

SEMrush is my #1 SEO recommendation.

SEMrush is a great all-in-one powerful SEO tool for doing keyword research and analyzing how competitors are fairing. A great alternative to Ahrefs.

It is the best Ahrefs competitor for small and midsized business users. With SEMrush, you will have access to the world’s largest database of 20 billion keywords, 310 million ads and 17 billion URLs crawled per day.

KEY FEATURES:

  • Organic Research: gives you access to keywords used by your competitors.
  • Advertising Research: helps you run better ad campaigns by analyzing the ad budgets of the competitors.
  • Product Listing Ads: allows the users to see competitors’ Product listing Ads and product feeds.
  • Traffic Analytics: tells about the online performance and traffic of a website.

PROS:

  • Gives keyword research tool and domain analytics.
  • Provides backlink tracking.
  • Offers project-based SEO campaign.
  • Gives keyword suggestions and SEO recommendations.

CONS:

  • Doesn’t have keyword list management system.

PRICING:

SEMrush offers three paid plans.

  • Pro plan: $99.95,
  • Guru plan: $199.95, and
  • Business plan: $399.95.

There is also a quote-based Enterprise plan that you can customize according to the specific needs of your online business.

Get started with SEMrush

2. SpyFu

SpyFu is one of the best Ahrefs Alternatives. It is feature-rich. With SpyFu, you will get excellent reporting and incredible support for digital marketing and advertising. But it is a little bit difficult for beginners.

KEY FEATURES:

  • PPC Ad Rank Tracking: helps you keep track of the ads.
  • Monitor PPC Competitors: keeps track of emerging competitors.
  • Keyword Grouping: shows keyword of competitors.
  • AdWord Advisor: suggests useful keywords by analyzing run by your competitors.
  • Keyword Spy Tool: searches for keywords used by your competitors and the number of clicks they get from them.

PROS:

  • Offers a wide range of keyword search and management tools at an affordable price.
  • Interactive reporting and paid advertising metrics.
  • Can track backlinks and offers ongoing site monitoring and unlimited search results.

CONS:

  • No web-wide crawling.
  • Ad metrics can be complicated for novice SEO users.

PRICING:

SpyFu offers three different pricing plans. The pricing plans start from $33 per month up to $199 per month if billed annually.

Get started with SpyFu

3. Moz Pro

Moz Pro is one of the powerful alternatives to Ahrefs. It can help your business earn traffic that turns into conversions. It sets the standard for SEO tools for small businesses in many ways.

It is an analytics solution for small and large businesses that helps with rank tracking, website auditing, reports scheduling, and backlink measuring. It is an easy tool to use.

KEY FEATURES:

  • Rank Tracking: tracks performance of traffic-driving keywords.
  • Keyword Analysing: helps you find new keywords with competitor research and SERP analysis.
  • Backlink Analysis: provides metrics like Domain Authority and helps you build additional backlinks.
  • Site Audits: crawls all your webpages to find any errors.

PROS:

  • Moz Pro is a dynamic and powerful SEO tool suite.
  • It provides you with industry-standard metrics.
  • It offers handy suggestions on page optimization.

CONS:

  • It is not as intuitive as the competition.
  • Its depth and range of features might be overwhelming.

PRICING:

The paid plans range from $99 per month to $599 per month.

Moz offers a 30-day free trial.

Get started with Moz Pro

4. KWFinder

With KWFinder, one search can help you discover other related keywords that might be more relevant to you. It can be used to determine the difficulty of each keyword.

This helps you understand whether your page will have a chance of ranking for it. KWFinder can help you find out who your competitors are for each keyword and discover keywords that they may not be ranking.

It does very well and at a giveaway price. It’s a keyword research tool used by many SEO professionals.

KEY FEATURES:

  • Imports: imports the list of keywords from a CSV file.
  • More granular locations: used to search even by regions and cities.
  • More accurate Keyword SEO Difficulty: provides a lot more accurate keyword SEO difficulty.
  • Search volumes for months: shows the real amount of searches.
  • New user interface: usable on tablet now.
  • Trend: It shows the number of searches for the keyword over the past 12 months
  • Search: shows the number of searches per month for the keyword in the country you configured
  • CPC:shows the estimated cost you would pay per click to appear for that keyword using paid search
  • PPC: gives you paid search difficulty index from 0 to 100 indicating the level of competition in Google Ads
  • KD: Keyword Difficulty is from 0 to 100 indicating how difficult it is to rank for a keyword

PROS:

  • Low price.
  • Functionality of Keyword lists and management.
  • Access to detailed related keyword suggestions.
  • Provides rank tracking with new SERP Watcher tool.

CONS:

  • Limited advanced SEO tool capabilities.

PRICING:

They have three pricing tiers:

  • Basic plan: $29.90/month.
  • Premium tier: $39.90/ month.
  • Agency plan: $79.90/ month.

Get started with KWFinder

5. Advanced Web Ranking

AWR Cloud is a tool for managing, tracking, and reporting keyword rankings on all major search engines. In other words, it helps you to find the best strategy for your keywords and keyword phrases.

Remember, a good keyword is one with a high click-through rate. It offers an all-around toolset aimed at small to midsized businesses and digital marketers especially beginners.

It is not the cheapest tool but compared to other rank-tracking tools it, gives you all the necessary information to evaluate your ranking performance. All pricing plans have great features.

KEY FEATURES:

  • Snapshot of visibility: shows you exactly which keywords have moved into the top 3 positions. You will know whether particular keyword have gained or lost visibility.
  • Keyword Groups: It allows for tags to be applied to keywords so that they can be analyzed as a set.
  • CTR analysis: It integrates easily with Google Analytics and Google Search Console.
  • Links: analyses a website’s external links.

PROS:

  • Access to search rank tracking.
  • Backlink and domain data is compatible with Google Analytics.
  • Integration with Google Search Console for keywords research.
  • Monitors Google algorithm changes.

CONS:

  • Lacks built-in analysis capabilities in customizeable reports.
  • Lacks native functionality outside of Google integrations.

PRICING:

  • Starter plan: $49/month.
  • Pro plan: $99/month.
  • Agency plan: $199/ month, with 14,500 keywords per week plus API access.
  • Enterprise plan: $49/ month, with 35,500 keywords per week plus API access.

There is a free 30-day trial on all plans. Get started on AWR Cloud.

Get started with AWR Cloud

6. Searchmetrics

Searchmetrics is a search marketing software suite. Searchmetrics has a site crawler and a backlinks tool and it has expanded into the content marketing discipline.

It offers all the basic features any SEO provider would need. One of the main reasons marketers use the tool is that the Searchmetrics SEO visibility feature sets the benchmarks in the industry.  

The tool goes beyond most other tools in its content creation and workflow tools.

KEY FEATURES:

The features are self-explanatory and these include:

  • Domain Rankings
  • Keyword Rankings
  • Backlink Analysis
  • Site Optimization
  • URL Optimization
  • Keyword Optimization
  • Keyword Traffic Potential
  • Web Analytics Integration
  • Competitor Analysis
  • Keywords Discovery

PROS:

  • Vertical industry breakdown.
  • Advertising and PPC data.
  • Social link tracking.
  • Backlink tracking.
  • Basic keyword research.
  • Rank tracking.
  • Competitor analysis.

CONS:

  • Keyword metrics are limited.
  • No keyword management
  • No log file analysis.
  • User interface can be a bit difficulty.

PRICING:

Their pricing starts from €89.00/month.

They use the subscription pricing model. Interestingly, they have a subscription-free trial.

Get started with Searchmetrics Essentials

8. LinkResearch Tools

This is a tool specialized in backlinks. LinkResearchTools is for businesses of all sizes. It has audit, monitoring, and link-building tools. It is an SEO software that helps companies improve their organic rankings in the results of search engines. For example, Google, which is basing its ranking algorithms heavily on links between sites.

KEY FEATURES:

  • Competitive research: reviews what links your competitors have.
  • Quick analysis: provides a snapshot of your competitors link profile or your link profile.
  • Backlink profiling: gives you a more detailed view of a link profile.
  • Link monitoring: analyses your link profile and has an alerts system to notify you of any changes.
  • Link prospecting: helps to find viable link targets and also identifying their contact details.

PROS:

  • Backlink tracking and site link structure analysis.
  • Audit and recovery tools provide unique Google penalty or site re launch value.
  • Sales and marketing focused link prospecting tools.
  • Domain comparison tools.
  • Real time backlink alerting.
  • Free browser extensions.

CONS:

  • Completely report based with no pre populated or configurable dashboards.
  • Not much integration between one off tools in suite.
  • No unified navigation beyond static list of tools.
  • Keyword research capabilities are limited at best.
  • No ongoing position monitoring.
  • Comparatively expensive for SMBs.

PRICING:

The pricing starts from $499/month. They have a trial that costs $17 for 7 days.

Get started with LinkResearchTools

9. DeepCrawl

DeepCrawl will help you to optimize technical health to create better customer experiences. It also increases organic visibility as well as drives better return on investment from your website.

It is a site crawler that crawls sites from top to bottom. DeepCrawl software crawls your website and provides you with actionable information to help you optimize your website for searched keywords.

KEY FEATURES:

  • Custom Scripts: allow you to specify custom scripts in the crawl setup so that you can remove iframes.
  • Health check.
  • Task management.
  • User roles.

PROS:

  • It is the most comprehensive website crawling tool.
  • On-page SEO recommendations.
  • Responsive modern interface.
  • Google Analytics and Google Search Console integration.
  • Backlink tracking.
  • Gadgets like phone breakdowns.

CONS:

  • It does only site crawling.
  • No keyword research, position monitoring or web indexing features.

PRICING:

Pricing starts at $89.00 per month.

There is no Deepcrawl free version. But they have a free trial.

Get started with DeepCrawl

10. Majestic

Majestic is another SEO tool that focuses on website crawling. It analyses backlinks and domains.

But its custom indexing metrics have some limitations, this platform doesn’t offer much broader SEO functionality but it’s one of the Ahrefs alternatives.

Key Features:

  • Search explorer: generates a search results page ranked by a proprietary search score.
  • Neighbourhood checker: used for spam link detection.
  • Related sites: identifies as related to the researched site based on backlinks and anchor texts.
  • Clique hunter: allows you to filter overlapping backlinks to identify all those which don’t point to your domain.

PROS

  • Broad array of backlink indexing and domain analysis tools.
  • Deep crawling capability.
  • Reliable and real reporting.
  • Browser plugins.
  • Useful help and FAQ resources .
  • Added campaign functionality.
  • BuzzSumo integration.

CONS

  • No keyword difficulty rankings and management.
  • No SERP results or landing page alignment.
  • No CPC/PPC metrics.
  • Custom Majestic metrics can be confusing

PRICING:

  • Lite: $79.99/month or $49.99/month (quarter billing)
  • Pro: $149.99/month or $99.99/month (quarter billing)
  • Full API: $399.99/month

Ahrefs is of the best SEO tools. But it is slightly expensive. Why are SEO solutions important? What are the best Ahrefs Alternatives?

Having access to accurate, reliable, easy-to-use SEO tools will only make your SEO strategy stronger. 

SEO tools help you identify keywords that you might have never thought of before. They will generate related keywords and variations that can be used in different types of content.

You’ll gain invaluable insights into not only how your own site is performing, but also what your competitors are doing in their SEO efforts.

With SEO tools, you can see which new and existing keywords your competitors are ranking for.

Then you can add these terms to your own list, use the tools to identify related keywords, and even consider expanding to new markets.

With a combination of tools, you’ll be able to build your SEO strategy from scratch.

Ahrefs Alternatives Or Competitors

Here’s the list:

  • SEMrush
  • Spyful
  • Moz pro
  • KWFinder
  • Advanced Web Ranking
  • Searchmetrics
  • LinkResearch Tools
  • Deepcrawl
  • Majestic

1. SEMrush

Semrush

SEMrush is my #1 SEO recommendation.

SEMrush is a great all-in-one powerful SEO tool for doing keyword research and analyzing how competitors are fairing. A great alternative to Ahrefs.

It is the best Ahrefs competitor for small and midsized business users. With SEMrush, you will have access to the world’s largest database of 20 billion keywords, 310 million ads and 17 billion URLs crawled per day.

KEY FEATURES:

  • Organic Research: gives you access to keywords used by your competitors.
  • Advertising Research: helps you run better ad campaigns by analyzing the ad budgets of the competitors.
  • Product Listing Ads: allows the users to see competitors’ Product listing Ads and product feeds.
  • Traffic Analytics: tells about the online performance and traffic of a website.

PROS:

  • Gives keyword research tool and domain analytics.
  • Provides backlink tracking.
  • Offers project-based SEO campaign.
  • Gives keyword suggestions and SEO recommendations.

CONS:

  • Doesn’t have keyword list management system.

PRICING:

SEMrush offers three paid plans.

  • Pro plan: $99.95,
  • Guru plan: $199.95, and
  • Business plan: $399.95.

There is also a quote-based Enterprise plan that you can customize according to the specific needs of your online business.

Get started with SEMrush

2. SpyFu

SpyFu is one of the best Ahrefs Alternatives. It is feature-rich. With SpyFu, you will get excellent reporting and incredible support for digital marketing and advertising. But it is a little bit difficult for beginners.

KEY FEATURES:

  • PPC Ad Rank Tracking: helps you keep track of the ads.
  • Monitor PPC Competitors: keeps track of emerging competitors.
  • Keyword Grouping: shows keyword of competitors.
  • AdWord Advisor: suggests useful keywords by analyzing run by your competitors.
  • Keyword Spy Tool: searches for keywords used by your competitors and the number of clicks they get from them.

PROS:

  • Offers a wide range of keyword search and management tools at an affordable price.
  • Interactive reporting and paid advertising metrics.
  • Can track backlinks and offers ongoing site monitoring and unlimited search results.

CONS:

  • No web-wide crawling.
  • Ad metrics can be complicated for novice SEO users.

PRICING:

SpyFu offers three different pricing plans. The pricing plans start from $33 per month up to $199 per month if billed annually.

Get started with SpyFu

3. Moz Pro

Moz Pro is one of the powerful alternatives to Ahrefs. It can help your business earn traffic that turns into conversions. It sets the standard for SEO tools for small businesses in many ways.

It is an analytics solution for small and large businesses that helps with rank tracking, website auditing, reports scheduling, and backlink measuring. It is an easy tool to use.

KEY FEATURES:

  • Rank Tracking: tracks performance of traffic-driving keywords.
  • Keyword Analysing: helps you find new keywords with competitor research and SERP analysis.
  • Backlink Analysis: provides metrics like Domain Authority and helps you build additional backlinks.
  • Site Audits: crawls all your webpages to find any errors.

PROS:

  • Moz Pro is a dynamic and powerful SEO tool suite.
  • It provides you with industry-standard metrics.
  • It offers handy suggestions on page optimization.

CONS:

  • It is not as intuitive as the competition.
  • Its depth and range of features might be overwhelming.

PRICING:

The paid plans range from $99 per month to $599 per month.

Moz offers a 30-day free trial.

Get started with Moz Pro

4. KWFinder

With KWFinder, one search can help you discover other related keywords that might be more relevant to you. It can be used to determine the difficulty of each keyword.

This helps you understand whether your page will have a chance of ranking for it. KWFinder can help you find out who your competitors are for each keyword and discover keywords that they may not be ranking.

It does very well and at a giveaway price. It’s a keyword research tool used by many SEO professionals.

KEY FEATURES:

  • Imports: imports the list of keywords from a CSV file.
  • More granular locations: used to search even by regions and cities.
  • More accurate Keyword SEO Difficulty: provides a lot more accurate keyword SEO difficulty.
  • Search volumes for months: shows the real amount of searches.
  • New user interface: usable on tablet now.
  • Trend: It shows the number of searches for the keyword over the past 12 months
  • Search: shows the number of searches per month for the keyword in the country you configured
  • CPC:shows the estimated cost you would pay per click to appear for that keyword using paid search
  • PPC: gives you paid search difficulty index from 0 to 100 indicating the level of competition in Google Ads
  • KD: Keyword Difficulty is from 0 to 100 indicating how difficult it is to rank for a keyword

PROS:

  • Low price.
  • Functionality of Keyword lists and management.
  • Access to detailed related keyword suggestions.
  • Provides rank tracking with new SERP Watcher tool.

CONS:

  • Limited advanced SEO tool capabilities.

PRICING:

They have three pricing tiers:

  • Basic plan: $29.90/month.
  • Premium tier: $39.90/ month.
  • Agency plan: $79.90/ month.

Get started with KWFinder

5. Advanced Web Ranking

AWR Cloud is a tool for managing, tracking, and reporting keyword rankings on all major search engines. In other words, it helps you to find the best strategy for your keywords and keyword phrases.

Remember, a good keyword is one with a high click-through rate. It offers an all-around toolset aimed at small to midsized businesses and digital marketers especially beginners.

It is not the cheapest tool but compared to other rank-tracking tools it, gives you all the necessary information to evaluate your ranking performance. All pricing plans have great features.

KEY FEATURES:

  • Snapshot of visibility: shows you exactly which keywords have moved into the top 3 positions. You will know whether particular keyword have gained or lost visibility.
  • Keyword Groups: It allows for tags to be applied to keywords so that they can be analyzed as a set.
  • CTR analysis: It integrates easily with Google Analytics and Google Search Console.
  • Links: analyses a website’s external links.

PROS:

  • Access to search rank tracking.
  • Backlink and domain data is compatible with Google Analytics.
  • Integration with Google Search Console for keywords research.
  • Monitors Google algorithm changes.

CONS:

  • Lacks built-in analysis capabilities in customizeable reports.
  • Lacks native functionality outside of Google integrations.

PRICING:

  • Starter plan: $49/month.
  • Pro plan: $99/month.
  • Agency plan: $199/ month, with 14,500 keywords per week plus API access.
  • Enterprise plan: $49/ month, with 35,500 keywords per week plus API access.

There is a free 30-day trial on all plans. Get started on AWR Cloud.

Get started with AWR Cloud

6. Searchmetrics

Searchmetrics is a search marketing software suite. Searchmetrics has a site crawler and a backlinks tool and it has expanded into the content marketing discipline.

It offers all the basic features any SEO provider would need. One of the main reasons marketers use the tool is that the Searchmetrics SEO visibility feature sets the benchmarks in the industry.  

The tool goes beyond most other tools in its content creation and workflow tools.

KEY FEATURES:

The features are self-explanatory and these include:

  • Domain Rankings
  • Keyword Rankings
  • Backlink Analysis
  • Site Optimization
  • URL Optimization
  • Keyword Optimization
  • Keyword Traffic Potential
  • Web Analytics Integration
  • Competitor Analysis
  • Keywords Discovery

PROS:

  • Vertical industry breakdown.
  • Advertising and PPC data.
  • Social link tracking.
  • Backlink tracking.
  • Basic keyword research.
  • Rank tracking.
  • Competitor analysis.

CONS:

  • Keyword metrics are limited.
  • No keyword management
  • No log file analysis.
  • User interface can be a bit difficulty.

PRICING:

Their pricing starts from €89.00/month.

They use the subscription pricing model. Interestingly, they have a subscription-free trial.

Get started with Searchmetrics Essentials

8. LinkResearch Tools

This is a tool specialized in backlinks. LinkResearchTools is for businesses of all sizes. It has audit, monitoring, and link-building tools. It is an SEO software that helps companies improve their organic rankings in the results of search engines. For example, Google, which is basing its ranking algorithms heavily on links between sites.

KEY FEATURES:

  • Competitive research: reviews what links your competitors have.
  • Quick analysis: provides a snapshot of your competitors link profile or your link profile.
  • Backlink profiling: gives you a more detailed view of a link profile.
  • Link monitoring: analyses your link profile and has an alerts system to notify you of any changes.
  • Link prospecting: helps to find viable link targets and also identifying their contact details.

PROS:

  • Backlink tracking and site link structure analysis.
  • Audit and recovery tools provide unique Google penalty or site re launch value.
  • Sales and marketing focused link prospecting tools.
  • Domain comparison tools.
  • Real time backlink alerting.
  • Free browser extensions.

CONS:

  • Completely report based with no pre populated or configurable dashboards.
  • Not much integration between one off tools in suite.
  • No unified navigation beyond static list of tools.
  • Keyword research capabilities are limited at best.
  • No ongoing position monitoring.
  • Comparatively expensive for SMBs.

PRICING:

The pricing starts from $499/month. They have a trial that costs $17 for 7 days.

Get started with LinkResearchTools

9. DeepCrawl

DeepCrawl will help you to optimize technical health to create better customer experiences. It also increases organic visibility as well as drives better return on investment from your website.

It is a site crawler that crawls sites from top to bottom. DeepCrawl software crawls your website and provides you with actionable information to help you optimize your website for searched keywords.

KEY FEATURES:

  • Custom Scripts: allow you to specify custom scripts in the crawl setup so that you can remove iframes.
  • Health check.
  • Task management.
  • User roles.

PROS:

  • It is the most comprehensive website crawling tool.
  • On-page SEO recommendations.
  • Responsive modern interface.
  • Google Analytics and Google Search Console integration.
  • Backlink tracking.
  • Gadgets like phone breakdowns.

CONS:

  • It does only site crawling.
  • No keyword research, position monitoring or web indexing features.

PRICING:

Pricing starts at $89.00 per month.

There is no Deepcrawl free version. But they have a free trial.

Get started with DeepCrawl

10. Majestic

Majestic is another SEO tool that focuses on website crawling. It analyses backlinks and domains.

But its custom indexing metrics have some limitations, this platform doesn’t offer much broader SEO functionality but it’s one of the Ahrefs alternatives.

Key Features:

  • Search explorer: generates a search results page ranked by a proprietary search score.
  • Neighbourhood checker: used for spam link detection.
  • Related sites: identifies as related to the researched site based on backlinks and anchor texts.
  • Clique hunter: allows you to filter overlapping backlinks to identify all those which don’t point to your domain.

PROS

  • Broad array of backlink indexing and domain analysis tools.
  • Deep crawling capability.
  • Reliable and real reporting.
  • Browser plugins.
  • Useful help and FAQ resources .
  • Added campaign functionality.
  • BuzzSumo integration.

CONS

  • No keyword difficulty rankings and management.
  • No SERP results or landing page alignment.
  • No CPC/PPC metrics.
  • Custom Majestic metrics can be confusing

PRICING:

  • Lite: $79.99/month or $49.99/month (quarter billing)
  • Pro: $149.99/month or $99.99/month (quarter billing)
  • Full API: $399.99/month

Get started with Majestic

Summary: Alternatives To Ahrefs

If you are looking for SEO tools to start ranking your small businesses in search engines choose one of the alternatives to Ahrefs. They have incredible features that make keyword research easier than you can imagine.

These Ahrefs alternatives enable sites to rank higher in search engines. They help site owners to analyze the following factors:

  • Content. Your must have keywords. These are words or phrases people type in their browsers when searching for information on the internet.
  • Backlinks. These are links from from other sites to yours. This is also a ranking factor.
  • Ranking. They measure the ranking of websites.
  • Traffic. They measure the number of people that visit the site.

It is important for you to have a great alternative to Ahrefs because appearing in Google search results is not magical. You need to follow SEO best practices for your pages to start ranking.

Particular attention has to be given to keyword research which can only be found with the aid of SEO tools.

Beatious Kahale

Hi there! I share blogging tips, tutorials on how to make money online and software reviews on my website to help beginners.

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